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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’

Retail TouchPoints

Nearly 10,000 brands created more than 70,000 campaigns through the PromoteIQ platform in 2022, according to the company, and PromoteIQ already powers the retail media networks of some of the biggest names in the business including Kroger Precision Marketing , Sephora , Kohl’s and The Home Depot. “As

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail TouchPoints

Then there’s direct mail — the unsung hero of many brands’ multichannel marketing strategies. A full two-thirds of marketers in a 2022 survey reported that direct mail was consistently delivering the best ROI of any channel they used.

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Petco Unleashes Rover.com to Offer Additional Services

Retail TouchPoints

Additionally, members of Petco’s Vital Care health and wellness program will be eligible for a $20 discount beginning in spring 2022. Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022.

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With Omni-Shopping Set to Reign this Holiday, Amazon Enables Local Pickup and Delivery

Retail TouchPoints

Other interested sellers can now apply to join as the program’s geographic reach expands throughout this year and in 2022. Research from Google indicates that this holiday season will be more omnichannel in nature than any before it, with 64% of consumers saying that they plan to shop both online and in-store.

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Best GetResponse Alternatives (Mar 2022) – Top Solutions Reviewed

Ecommerce Platforms

9 POS System Software for Coffe Shops and Cafes in 2022. Here’s our list of the best GetResponse Alternatives in 2022 (in no particular order). HubSpot Marketing Hub Review (Mar 2022) – The Ultimate Guide. HubSpot Pricing (Mar 2022): The Ultimate Guide to HubSpot's Products and Pricing Plans. Go to the top.

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