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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Facebook advertising will continue to be an obvious choice.

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Multichannel selling: explanation, tips, and strategies for 2024

Omnisend

Reading Time: 9 minutes Many marketers believe that multichannel selling is only for big retailers and that small retailers can’t afford it. So how can you effectively incorporate multichannel commerce into your strategy? What is multichannel selling? Wondering who should be using multichannel selling? It’s not true.

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Retail is the Number-One Industry Targeted by ADA Website Lawsuits

Retail TouchPoints

In March 2022, the Department of Justice issued new guidance reaffirming that digital apps and websites are subject to the same guidelines. In 2022, ADA-based lawsuits for websites and apps are increasing quarter over quarter. So far in 2022, 73% of lawsuits were against companies with less than $25M revenue.

Retail 294
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Email, SMS, and push marketing statistics for ecommerce in 2022

Omnisend

Optimize transactional messages by including product recommendations and purchaser-only offers. Omnisend merchants utilized Omnisend’s multichannel workflows and sent 258% more automated SMS than in 2020. . Here are the main takeaways from 2021 and how brands can apply them to increase their sales in 2022. year-over-year.

eCommerce 146
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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

OSF Digital’s Digital Strategy team (formerly known as FitForCommerce) developed the 2022 Omnichannel Retail Index (ORI) to establish a benchmark for current practices and, most importantly, provide a set of actions and recommendations for the future. We used to talk about multichannel, then it was omnichannel.

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Time for Holiday Prep Already? You Bet.

ChannelAdvisor

Our recent webinar, Holiday Prep 2022: Smart Strategies to Implement Now for a Successful Peak Season , gives you a head start on the upcoming holiday season with answers to the challenges you’re likely to face. . We recommend setting a deadline of October 15 to: Solidify your Q4 catalog assortment.

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Shopify Pricing Canada (Aug 2022): From Monthly Plans to Credit Card Rates

Ecommerce Platforms

We recommend the Starter plan for those in need of a budget-friendly way to sell products, especially if you lack an ecommerce store, or a website altogether. So, we’d recommend budgeting around $250 to $550 CAD in order to buy one of the premium Shopify themes. We recommend making automated backups to your site as well.