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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind.

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The State of Ecommerce Customer Loyalty in 2023

Smile.io

  For this report, we analyzed over 100,000 merchants in 148 countries over two years and compared various metrics from 2023 to the previous year in 2022. Mike Rossi 2023 Customer loyalty data snapshot  The study examines key retention metrics year over year by industry and merchant size based on average monthly order count.

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Top 10 Customer Loyalty Programs of 2023

Smile.io

Loyalty programs are essential for customer retention and a necessary foundation for building customer loyalty in ecommerce. Whether it’s a points program, a simple referral program, or a multi-tiered VIP program, a loyalty program aims to turn one-time customers into repeat customers and build a loyal following.

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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Best 20 Email Marketing Software for eCommerce in 2023

Algopix

Customer Support and Training Responsive customer support and comprehensive training resources are crucial for businesses to make the most of their email marketing software. Look for software providers that offer reliable support channels and educational materials.

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5 Steps to Grow Your Ecommerce Business with Email Marketing

Smile.io

Email marketing surpasses all other marketing channels in driving purchases. Let’s explore five steps for using email to nurture interest and win customer loyalty.    List-building tools  Use a multi-pronged approach to feed your list growth engine. Loyalty & Reward Program Insights from Smile.io

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What is First-Party Data and Why Focus on it in 2024

Smile.io

First-party data is information collected directly from your customers or website visitors. This can happen on your website, through your app, or via channels like email, a loyalty program, and text/SMS. Knowing about your customers and the channels they come from is key for retargeting. What is first-party data?