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Predictions 2024: CMOs Prioritize Practicality Over Purpose

Forrester eCommerce

B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere. Get an overview of our B2C marketing predictions for 2024.

B2C 392
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2024 Is The Make Or Break Year For CDPs

Forrester eCommerce

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 276
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Winning Creative in 2024: Human Storytelling, AI Scale

Retail TouchPoints

If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. But I believe that 2024 will also provide many reminders of the power of effective, empathetic, truly human storytelling that cuts through the AI homogeneity.

B2C 251
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 238
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VivaTech & The New French Tech Next 40/120: When AI Meets GreenTech

Forrester eCommerce

Paris will be the center of innovation and technology this week. The 2024 edition of VivaTech in Paris is set to be a great success with more than 150,000 in-person visitors. It has become the largest technology and innovation event in Europe with CEOs, C-leaders, VCs, and startups attending from all over the world.

Events 285
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Market Limbo Requires That Marketers Remain Limber

Forrester eCommerce

For 2024, marketing executives must steer clear of “growth at any cost” and make strategic decisions about their B2C marketing budgets and work closely with CX and digital teams. Read our recommendations.

Marketing 195
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Global Martech Spending Will Reach $148 Billion In 2024

Forrester eCommerce

Marketing technology (martech) is the engine that powers marketing strategies. It encompasses tools and solutions to execute, automate, and optimize marketing efforts. Investment in martech has become a priority in recent years as companies seek to engage with their customers more effectively and improve marketing performance.