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13 Key Digital Marketing Channels for 2024

Digital Doughnut

Learn about the most effective digital marketing channels, ROI, current trends like Voice Search Optimisation, and future innovations. This article is ideal for businesses looking to optimise their digital marketing strategy.

Channel 98
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Google Analytics 4 (GA4) FAQ

ROI Revolution

GA4 FAQ: Making Sense of GA4 Features How is the Cross-network channel defined in GA4? As of July 1, 2023, GA4 has replaced Universal Analytics (UA) free accounts as the new way forward for marketers to track and analyze important ecommerce data. GA4 FAQ: Making Sense of GA4 Features Q: How is the Cross-network channel defined in GA4?

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The State of Paid Search & PPC Strategy

ROI Revolution

Performance Max offers new automation and inventory insights on top of a foundation of Smart Shopping and Local campaigns, including the ability to access all of Google’s ad inventory across channels from one campaign. 28% of marketers use automation in their paid advertising efforts. search ad spending grew 46% in 2021 to reach $84.7

PPC 78
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

Paid search advertising is the top initiative for digital marketing professionals this year, with 55% naming it as a priority for their brand in 2022. Paid search ads make up 41% of all digital ad spend, and by 2024, spending will approach $100 billion. Influencer Marketing. Watch the video. Social Media.

Marketing 172
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Getting More Out of GA4: Attribution Key Concepts

ROI Revolution

UA data cannot be imported into GA4, and historical UA data will be removed in 2024. Last click attribution models attribute 100% of conversion value to the last channel the customer clicked through before converting. If there is no Google Ads click in the path, the attribution model falls back to cross-channel last click.

Events 78
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

To give you insights into the video advertising landscape, we conducted a survey of over 170 digital marketing professionals from a wide range of industries and business. In this article, dive into the data behind video advertising for ecommerce and how your brand can leverage different channels for profitable growth. of doers, 39.5%

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.

eCommerce 197