NRF Gen Z Panel: A Group Defined by its Contradictions
Retail TouchPoints
JANUARY 16, 2024
Li was a panelist at the NRF 2024 session, Digital Strategies to Decode Gen Z. Customer Engagement at McDonald’s , also noted the seeming contradictions that define Gen Z. Loyalty programs have long been a key tool for retailers to gather customer data, and that hasn’t changed. Another panelist, Caleb Pearson, VP of U.S.
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