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Marketing Reset: How to Reach Customers Without Third-Party Cookies

Retail TouchPoints

In January, Google Chrome restricted third-party cookies for 1% of users and plans to ramp up restrictions to 100% of users by 2025. Full-fledged fingerprinting around the internet is depreciating, and marketers and customers alike will soon notice, particularly in the retail and ecommerce space.

Marketing 243
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Best Buy CEO Promises Enhanced Personalization, Physical Store Upgrades in FY2025

Retail TouchPoints

Best Buy will leverage its membership-based loyalty program to sharpen personalization efforts for its 2025 fiscal year, which began Jan. Best Buy closed 24 stores in FY 2024 and plans to close 10 to 15 in FY 2025. These efforts and more will serve to increase membership engagement and continue to improve retention.”

POS 272
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Ecommerce with Flair: Digital Tools for a More Inspiring Online Experience

Retail TouchPoints

Like the Macy’s Christmas window displays of the 1950s, retailers can find ways to pique the customer’s interest and add a little inspiration to the online purchasing process. The luxury goods market is an excellent example of where consumers have become accustomed to bespoke experiences. Bringing Luxury Online.

eCommerce 270
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Growth is likely to continue in 2023, fed by the ongoing deprecation of third-party cookies that has made first-party customer data a highly valuable asset for brands and retailers.

Consumer 279
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Harnessing the huge marketing potential of subscription services

365 Retail

Scott Logie is Customer Engagement Director at REaD Group and Chair of the Customer Engagement Committee of the DMA (Data & Marketing Association). . billion by 2025. So what does 2022 hold for the subscriptions market? The subscription phenomenon. The rise of hybrid retail.

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“Hacking” The Social Commerce Experience With Edge Checkout

GetElastic

in 2022, with a projected growth of 20% (to more than $107 billion) by 2025. With the addition of new data privacy changes from Google and Apple , many marketers have been hesitant to depend on third-party customer acquisition channels, doubling down on building and nurturing their own customer databases.

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The Top CBD Ecommerce Trends to Tap into the CBD Market

Omnisend

states have legalized marijuana and cannabis, and CBD retailers stand to benefit from the new marketing opportunities. At the same time, a survey by Rolling Stone reveals that it’s likely the market will spike to an incredible $22 billion by the year 2022. With the coronavirus pandemic, more and more customers are turning to ecommerce.