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The State of Paid Search & PPC Strategy

ROI Revolution

Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, mobile paid search ad spend was less than social media ad spend by about $700 million , coming in at $32.6 By 2025, mobile paid search ad spend is expected to be $51.7 By 2026, mobile search ad spend will total $160.25

PPC 78
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Video Advertising for Ecommerce on Social, CTV, YouTube, & More

ROI Revolution

billion by 2025. billion each year between 2022 and 2025. In this report, you’ll uncover scalable strategies to maximize brand awareness and scale customer acquisition on YouTube. of marketing decision-makers say programmatic is one of their brand’s biggest initiatives for 2022. US mobile video advertising will reach $53.9

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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

of the mobile market share for search engines. Mobile accounts for over two-thirds of total paid search ad clicks. As of 2020, US mobile paid search ad spend came in at $32.6 By 2025, it’s expected to reach $51.7 As of Q4 2021, just 26% of Bing search ad clicks come from mobile. compared to just 2.2%

Marketing 172
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! Last year, low prices and the ability to purchase online were the top concerns for customers. By 2025, it will be nearly double that at $563.4

eCommerce 148
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2021 Holiday Shopping Ecommerce Stats & Trends [September 2021]

ROI Revolution

Between recovering from a pandemic that disrupted every marketing executive’s expectations, keeping up with sudden transformations in how consumers shop, and reaching milestones that weren’t predicted to happen until 2025, this year has set brands up for yet another challenge this holiday season.

eCommerce 147
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2021 Holiday Shopping Ecommerce Stats & Trends [December 2021]

ROI Revolution

Between store closures and safety concerns with being around other people in public, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025. Many retailers are encouraging customers to buy products earlier than usual to give plenty of lead time for orders to be fulfilled and shipped.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Gen Z alone is expected to make up almost half of all BNPL users by 2025, with Millennials not far behind. yearly growth until 2025, and ecommerce will eventually see slight declines in growth. By 2025, brick-and-mortar sales will experience a weak 0.9% Marketing to consumers in a post-pandemic world.

eCommerce 197