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100 Streaming Statistics & Trends for Advertisers [2024]

CPC Strategy

Additionally, platforms like SlingTV are beginning to offer a small selection of cable channels at a budget price point. billion by 2027 [36] 105.3 population will be free ad-supported streaming TV (FAST) viewers by 2027, accounting for a total of 114.5 billion by 2027 [36] 105.3 Programmatic advertising is on the rise.

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Why Brands Should Consumerise B2B Experiences

ESW

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. Non-digital channels like ordering by phone and exchanging emails about purchase orders and invoicing are not just inefficient – they create unnecessary friction throughout the buying journey.

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4 Reasons to Offer Multiple Ecommerce Payment Options

ESW

Here is a closer look at four benefits of offering multiple payment methods on ecommerce channels. Improved Conversion Rates DTC ecommerce channels can see conversion rates increase by 30% simply by providing a variety of payment methods. Expanded Audience Appeal Different shopper segments prefer different payment methods.

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How to Engage Your Audience with Live Streaming

Kissmetrics

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Although you’re limited to live streaming from a mobile device, this allows you to offer a very personal glimpse into your brand and tailor your content to your audience.

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Use Coupang marketplace to enter the Korean ecommerce arena

Payoneer

It has an annual growth rate (CAGR 2023-2027) of 2.87% and anticipates a market volume of US$99.49 billion by 2027. million ecommerce users in South Korea by 2027. With high internet penetration and mobile shopping prevalence in South Korea, Coupang has become the leading mobile shopping app. million by 2027.

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Unlocking the Power of Multi-Channel Programmatic Marketing

ROI Revolution

Embracing a multi-channel programmatic marketing strategy is no longer an option. 75% of shoppers use multiple channels before making a purchase. To engage your audience, you need to diversify your marketing efforts and utilize emerging channels. It’s time to embrace a multi-channel approach.

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ecommerce in Nigeria – tips for success

Payoneer

With a compound annual growth rate of 11.3% (2023-2027), the market is expected to reach a volume of US$11,707 million by 2027. billion in 2023, with a projected annual growth rate of 6.33% (CAGR 2023-2027). Nigeria’s ecommerce economy has grown due to increased internet access and mobile phone ownership.