article thumbnail

Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season

Liveintent

After the shock of March and April subsided, brands pivoted, putting their full weight behind their eCommerce solutions. The pandemic accelerated eCommerce technology and marketing efforts. eCommerce is also keeping the industry’s ad spend afloat for an increase of 3% growth and total of $28B despite monumental detractors.

article thumbnail

Augmented Reality in Ecommerce: It’s Time to Start Using It

ecomdash

This allows them to virtually “try on” clothing and accessories for a better sense of how it will look on them instead of on a random online model (although it doesn’t rectify the fit problem). With the popularity of selfies, your customers don’t have any objections to turning their device’s camera on themselves.

eCommerce 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Augmented Reality Uses for Online Retailers

ecomdash

If your potential buyer is on their smartphone, AR technology channeled through an app can integrate with their camera to help them bridge the gap between the products in your store and their environment.

article thumbnail

DISRUPTION IN THE AGE OF AMAZON: 5 STEPS TO TAKE

PFS

said they prefer a virtual view of how home furnishings and accessories fit in a home before they make a purchase, and a majority said they want mobile access to a floor map to locate products in stores. On the home front, more than half of the consumers surveyed by Opinion Research Corp.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Even more data reinforces the ecommerce growth trend: There may be as many as 2.14 ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Other ecommerce technology platform providers launched in the same era. billion digital buyers worldwide by 2021 ( eMarketer ).

eCommerce 417
article thumbnail

How Cotopaxi is Building a Socially Conscious Brand

eCommerceFuel

Stephan’s Start in eCommerce. Stephan : Yes, it was essentially a discovery platform for small independent brands and designers mainly apparel and accessories. Was it a retail or specifically, what do you guys, do? That we knew, those were our strengths. What we had no experiences in, was product.

Outdoor 40