Reading the holiday tea leaves: eCommerce and the pandemic’s role in the 2020 holiday season
Liveintent
OCTOBER 13, 2020
After the shock of March and April subsided, brands pivoted, putting their full weight behind their eCommerce solutions. The pandemic accelerated eCommerce technology and marketing efforts. eCommerce is also keeping the industry’s ad spend afloat for an increase of 3% growth and total of $28B despite monumental detractors.
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