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February 2020 Marketing News Recap

ROI Revolution

Walmart’s API appears to have been built in Amazon’s footsteps, providing many of the same features available on Amazon – such as AI-based bid optimization, advanced keyword analysis and filtering, bulk campaign optimizations, voice analytics, and more. The 2020 Ecommerce Paid Search Report. Listen instantly here!

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

NP Digital Marketing Services. We’re a performance marketing agency, working with enterprise clients and challenger brands to grow their businesses. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising.

Marketing 275
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Tips for Leveraging Demographic Targeting in AdWords

ROI Revolution

There are a few different options for testing demographic bid modifiers for search campaigns as a means of implementing a tailored strategy for each account. First and foremost, consider the available data for Search campaigns with demographics. Locate Your Demographic Data and Adjust Bids Accordingly.

PPC 92
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Holiday Ecommerce Strategies

ROI Revolution

By creating a detailed plan for tests, promotions, budgets, and analysis early on, you can ensure your business sees year-over-year growth instead of feeling disappointed in your performance. Coveo, Calculating the Value of B2B Search. How can your brand capitalize on the holiday shopping season without sacrificing your sanity?

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Whether you’re on a team of B2B marketers or you’re a small business owner, running A/B split tests is crucial to know for certain which headlines, calls-to-action , and types of content work best for your readers. Conduct a Competitor Analysis and Work With the Data. Competitor analysis isn’t optional these days.

Marketing 350
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148