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10 Best Technical SEO Audit and Analysis Tools

Digital Doughnut

In this article, we will discuss some of the best technical SEO audit and analysis tools. Some of these tools come as free and others are paid editions. The paid version offers you the flexibility to explore more features.

SEO 110
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Nike Tops UK’s 2023 E-commerce Brand Rankings, with Ikea and Samsung Following Closely in Annual Sector Analysis

365 Retail

The report, conducted by Salience Search Marketing , analysed 11 crucial performance indicators, including year-on-year visibility, search volume trends, and brand awareness, for e-commerce brands to reveal the names dominating the industry. John Lewis & Partners follows a similar fate, as it records a 42% drop.

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Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). Optimizing share of voice (SOV) requires a holistic approach that considers market trends, competitive analysis and SERP features.

SEO 278
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How Legacy Beauty Brands are Losing a Big Slice of the $500 Billion Pie to Small Brands — and How They can get it Back

Retail TouchPoints

This is evidenced by a recent SEO report that shows beauty publishers like Allure and Byrdie (a company that doesn’t even sell beauty products) now own the majority of organic beauty search market share, beating out traditional brands such as Sephora and Ulta Beauty. This could be a pivotal tipping point in the space.

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How to Choose the Right GA4 Tool to Navigate Your Data 

ROI Revolution

Unlike in Universal Analytics, GA4 Reports are not designed to be heavily sliced and diced for deep analysis. Be sure to expand your data analysis capabilities by trying out techniques beyond free-form tables, such as Funnel and Path explorations, Segment overlaps , Cohorts , and User Lifetime reports.

Blog 78
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Google’s Free Listings: A Year in Review

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. In this report , uncover full-funnel strategies, an in-depth analysis of programmatic ad types, & more to unravel the mysteries behind programmatic. Industry Analysis.

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February 2020 Marketing News Recap

ROI Revolution

Walmart’s API appears to have been built in Amazon’s footsteps, providing many of the same features available on Amazon – such as AI-based bid optimization, advanced keyword analysis and filtering, bulk campaign optimizations, voice analytics, and more. The 2020 Ecommerce Paid Search Report. Listen instantly here!