Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns
Inflow Insights
MAY 3, 2019
However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. Whereas with Google Shopping ads, it looks and feels like you are on an eCommerce listing page already.
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