What Google Analytics 4 Means for Your Ecommerce Site
Retail TouchPoints
JULY 4, 2022
The platform also limits data retention to 14 months, so you’ll need to connect with BigQuery data warehousing and data stream for long-term reporting analysis. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA.
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