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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

Amazon is the biggest name in retail. As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. Nike.com path-to-purchase analysis. Product View Rate. Checkout Initiation Rate.

Apparel 74
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January 2020 Bezos Bulletin: Amazon Advertising & 2020 Trends

ROI Revolution

We’ll be diving into a review of marketplaces in 2019, a look ahead at trends that will dominate 2020, and a brief analysis of how Amazon advertising is transforming the digital landscape. billion by 2021 (which will represent almost 10% of the ad market). Published January 9, 2020. Welcome to the first Bezos Bulletin of 2020!

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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

In this piece we’re going to take a systematic look at how we optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best performing strategies. We’ll walk you through 7 different strategies that bring the best ROAS for eCommerce companies. Part 2: Google Search ads. Get started now. ).

eCommerce 156
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10 PPC Strategies That Drive Ecommerce Growth

ROI Revolution

With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google trends and corresponding opportunities for ecommerce merchants to maintain strong growth through 2017 – and beyond! The Mobile Phenomenon. Google (YOY).

PPC 60
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Ecommerce was up 8.3%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. US online grocery sales surged 54% to reach $95.8 Statista ).

eCommerce 195