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The Ultimate Guide to E-commerce Marketing: Where You Should Focus and How to Succeed

Kissmetrics

There are an estimated 12 to 24 million e-commerce stores. Online retailers can sell just about anything—from shoes or baked goods to software and coaching sessions. Most e-commerce store owners have no idea how to effectively market their business. What Is E-commerce Marketing?

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Retail media’s rise, eComm profitability pressure, and more — Profitero press highlights

Profitero

Here are snippets from Profitero’s recent press coverage, which demonstrate how our eCommerce analytics and expertise are helping brands spot some of the biggest trends happening across the digital landscape. Retail media’s rise. Solving for both could give retail an opportunity to take search marketing to heights that Google can’t.

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24 eCommerce Experts to Follow Now

GetElastic

This is a comprehensive list of top eCommerce experts and influencers with expertise in search engine optimization, branding, digital marketing and growth, digital commerce transformations , B2B eCommerce , and digital commerce technology. Search Engine Optimization Experts.

eCommerce 113
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How Coronavirus Is Impacting Ecommerce

ROI Revolution

On top of health concerns, brands across the globe are worrying about how coronavirus (COVID-19) will impact ecommerce as a whole. And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business.

eCommerce 204
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2023 Ecommerce Predictions: Insights From 17 Digital Marketing Experts

ROI Revolution

These are just a few of the major obstacles facing digital marketers and advertisers as the new year approaches. For 2023, ecommerce predictions will be difficult to nail on the head. With so many parts moving in insufficient ways, the digital marketing machine isn’t operating at high efficiency. Ongoing supply chain concerns.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

In the wild world of eCommerce paid advertising, knowing exactly which strategies to throw at the Google machine can be a hit-and-miss operation. In this piece, we’ll take a systematic look at how our paid strategists optimize Google Ads (formerly known as AdWords) eCommerce campaigns to find the best-performing strategies.

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SEO Mistakes: 6 Weird Errors That Can Hurt eCommerce Store Rankings and Traffic

Inflow Insights

eCommerce marketers know that when search engine optimization (SEO) errors occur, search volume goes down. This means that fewer visitors will arrive to your online store and enter your sales funnel. A technical audit is especially important after doing a redesign or eCommerce platform migration.

SEO 110