article thumbnail

Best ecommerce apps for your online store

Omnisend

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers. It’s versatile and user-friendly.

article thumbnail

How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies. UpSellit’s Managed Conversion Optimization.

B2B 174
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Everything I Taught You About SEO Was Wrong

Kissmetrics

He’s in the B2C world and is selling fitness supplements. I would tell you to first set up your conversion tracking in Google Analytics. Once you have your goals set up, I would have you log into your Google Analytics, click on your site, in the left sidebar click on “Conversions > Goals > Overview.”

SEO 259
article thumbnail

7 Principles of Website Design That Drives Sales

Kissmetrics

Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. The conversion rate is the percentage of website visitors performing the action intended for that page. The data you get can help you optimize underperforming pages. Every business needs to have an online presence.

article thumbnail

What are the Top Commerce Trends for 2022 and Beyond?

Retail TouchPoints

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.

B2C 328
article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% The average conversion rate of a Facebook ad Is 9.21%. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 (Econsultancy, 2012).

eCommerce 187
article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Note: Do You Trust the Reliability of Your Google Analytics Data? 3 – Regularly Audit and Optimize Your Google Product Feed for Better Overall Performance.

eCommerce 156