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WEBINAR: The Rise of the B2C Marketer

Optimizely

The role of B2C marketers is shifting rapidly. Today’s B2C marketers have to be a combination of artist, data scientist, and technologist in order to succeed in an incredibly competitive consumer market. The post WEBINAR: The Rise of the B2C Marketer appeared first on Zaius. Mike Swanson of Stio. Watch the Webinar Now.

B2C 150
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Increasing a Fashion Brand’s Revenue by 50% with SEO

Groove

Cutter and Buck is an active lifestyle fashion brand, headquartered in Seattle, Washington. The company primarily sells apparel through its eCommerce website, which was established in 2005. Ten years later in 2015, the B2C brand partnered with Groove Commerce to enhance its online presence and overall eCommerce strategy.

SEO 195
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The Marketing Behind the Most Exciting Ecommerce Fashion Brands

Optimizely

Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers. According to Shopify , the death of brand loyalty in fashion ecommerce is due to increasing market fragmentation. All of this is worrisome for ecommerce fashion brands.

Fashion 236
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Why Diversity is a Key Driver for Growing Talent, Product Assortment and Your Customer Base

Retail TouchPoints

Regina Gwynn, Co-Founder of Black Women Talk Tech , noted that funding tends to be a particular challenge for Black entrepreneurs running B2C companies. Fashion retailers in particular can benefit from heeding this lesson. We’re a fashion brand,” said Paige Thomas, President and CEO of Saks OFF 5TH.

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How Natori’s Direct-to-Consumer Ecommerce Strategy is Accelerating Brand Growth

BigCommerce

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. and internationally.

Consumer 174
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The Empowered Marketer: Create Compelling Content Your Buyers Love

Optimizely

B2C marketing can be almost anything — an Instagram story, an in-depth interview, or even a short film — but it can’t be boring. Ng has a background in fashion brands, including seven years at American Apparel as a Marketing Director and VP of Marketing at a lingerie startup, and she’s brought her creative mindset to Output.

Marketing 150
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Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet

BigCommerce

Build up a niche fashion community. Niche Fashion Communities Build Fast, Sell Well. Niche fashion sites are a huge ecommerce opportunity. Niche fashion communities serve those audiences with hard-to-find or hard-to-fit needs. ONYCHEK is a great example of a niche fashion brand serving hard-to-find communities.

eCommerce 839