ROI Revolution

DECEMBER 2, 2021

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

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ROI Revolution

AUGUST 5, 2021

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. respectively. Still, overall, 62.5%

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ROI Revolution

MARCH 2, 2021

73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). US online grocery sales surged 54% to reach $95.8 With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ).

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ROI Revolution

JANUARY 5, 2022

That means total retail sales growth will amount to 2.5% The COVID-19 pandemic has sparked a true customer transition to digital. Even as government mandates and consumer comfortability with in-store shopping fluctuate, we can anticipate that consumers’ preference for digital won’t go away. of total retail sales.

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ROI Revolution

JUNE 1, 2021

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace.

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ROI Revolution

JULY 1, 2021

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. Myriad categories saw significant growth, with apparel topping other industries at 667% year-over-year growth.

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ROI Revolution

NOVEMBER 4, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. As a result, retailers had less of a need for their shipping containers, and the containers were put away and saved for later.

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ROI Revolution

MAY 6, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19 brings increased consumer openmindedness. are seeing customers be less willing to pay full price. April 13 update. trillion by 2025.

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ROI Revolution

OCTOBER 7, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. Latest stats: Consumer electronics + COVID-19. Globally, consumer electronics ecommerce is expected to grow to $343.34

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ROI Revolution

APRIL 8, 2021

With the rapid shifts that took place last year, 2021 will be about finding ways to reach wary consumers and filling your marketing toolbox with innovative strategies to stand out. COVID-19’s impact on the apparel industry. Casual apparel brands thrived in 2020 with consumers spending more time at home. March 31 update.

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ROI Revolution

SEPTEMBER 2, 2021

Our executive holiday guide for 2021 reveals key insights to prepare your brand to thrive, like the 4 crucial components of a successful holiday strategy & strategic targeting tips to reach new consumers. With people spending more time inside their homes over the past year, redecorating and remodeling became common among many consumers.

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ROI Revolution

JANUARY 5, 2021

Now more than ever, it’s important for consumers and executives alike to understand the coronavirus trends that are having a major impact on society. eMarketer projects that US retail ecommerce sales will grow to $843.15 Pandemic accelerates digital retail: Stats & trends. billion in 2021 (up from $794.5B December 31 update.

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ROI Revolution

DECEMBER 3, 2020

Online sales increased at less than half the projected rate, growing 15.1%. Consumers still spent a record $10.8 billion on Cyber Monday 2020, making it shatter previous online shopping records. This is a slowdown from Cyber Monday 2019‘s online sales growth , which jumped 19.7% year-over-year to hit $9.4 11/30 update.

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ROI Revolution

OCTOBER 1, 2020

Consumers spent nearly $212 billion on ecommerce between April and June 2020 according to new data from the US Department of Commerce. BOPIS also brings consumers the immediate satisfaction of receiving their item almost immediately without having to search for it in the store or wait for it to be shipped. retail ecommerce up 44.5%

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ROI Revolution

NOVEMBER 4, 2020

Most of the growth has come from consumers 35 and older, although all age groups saw slight increases. The coronavirus pandemic forced brands to pivot their 2020 ecommerce strategies immensely to cope with consumers’ constantly shifting behavior. 62% of consumers shop online more now than before the pandemic ( Bazaarvoice ).

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ROI Revolution

SEPTEMBER 9, 2020

Department stores have held strong to their fashion and apparel categories, but with apparel sales in a free fall across the board, many department stores are hurting as a result of COVID-19. According to recent research from the Commerce Department, apparel sales were down 20% YoY in July 2020 after a 20% decline in June.

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ROI Revolution

FEBRUARY 2, 2021

If you’re interested in learning how your brand capitalize on the platform that’s becoming a dominant competitor in both in-store and online retail, join our Walmart Advertising 101 webinar on February 24th at 11 am ET. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Register here!

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ROI Revolution

AUGUST 4, 2020

In the UK, 35% of all online purchases during the lockdown period were made via Amazon, with one-fifth of survey respondents saying they now have a higher intent to purchase from Amazon post-pandemic. Free delivery, availability, and price were the top three key online purchase drivers for this group of consumers. 7/29 update.

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ROI Revolution

JULY 2, 2020

COVID-19 has thrown the entire ecommerce landscape for a loop, with consumers’ buying behaviors seemingly changing overnight. At the same time, Prime Day is a time when consumers are eager to buy , creating increased opportunity for brands to leverage their websites and other marketplaces to drive sales. 6/30 update. 6/9 update.

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ROI Revolution

JUNE 2, 2020

According to consulting and research firm Technomic , 52% of consumers are avoiding crowds and 32% are leaving their house less often because of coronavirus. Other heavily impacted SMB industries include education, financial services, and retail. COVID-19 industry updates: automotive, apparel, & gaming. 5/21 update.

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