Retail TouchPoints
DECEMBER 5, 2022
Growth markets include food, personal care, fashion, beauty products, toys, electronics and furniture amongst many other categories. Japan’s cross-border ecommerce market is growing as well: today it’s a $2 billion (USD) market, estimated to reach over $5 billion in 2030, and where new opportunities lie for U.S.
Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The preferred “choices” eCommerce merchants articulate to us is generally between Facebook (and Instagram) Ads vs Google Shopping (and Paid Search) Ads. How should you use these platforms together in your eCommerce marketing strategy?
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Inflow Insights
MAY 1, 2020
Before I became the Director of Marketing at Inflow , I worked at various consumer packaged goods companies that utilized eCommerce as one of their go-to-marketing channels. A classically trained brand marketer, I was able to learn more about digital activations as a part of promoting this channel.
Inflow Insights
DECEMBER 14, 2021
Many eCommerce retailers struggle to coax results out of their paid search campaigns — especially without an experienced marketer manning the helm. As an eCommerce brand that sold trendy design-driven apparel and other products, Skreened was missing out big by not running Google Shopping campaigns.
BigCommerce
MARCH 23, 2017
PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.
AcquireConvert
AUGUST 29, 2022
However, retail, beauty, apparel, and fitness industry ads achieve notably better rates than this (up to 1.59 Retail and apparel are much lower, with rates of 3-4 percent. CPA rates vary by industry, with lower rates for the apparel and fitness industries. Get a free Shopify PPC audit here from Whole. Facebook ad costs.
Inflow Insights
NOVEMBER 11, 2021
So, how should you use these platforms together in your eCommerce marketing strategy? If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. Here are the basics: Facebook Ads. Best Performers in Social Media Ads.
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