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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Many brands will no doubt pass that cost on to the consumer, as industry insiders recommend.

eCommerce 267
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The Art of Upselling

UpSellIt

It would make far more sense to group together breakfast cereal and milk, as those products are generally consumed together. Grouping these would almost certainly seem off-putting in a brick and mortar store; it’s off-putting online as well.

Arts 76
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The 5 Types of Online Shoppers You Need to Understand

UpSellIt

It allows consumers from all over the world to flock to specific products or services all from the comfort of their homes. While the internet has given us the gift of reach, it is up to a business to give itself the gift of conversion. Brands like Starbucks, Victoria’s Secret, and Chanel have mastered the art of experiential shopping.

Gifts 61
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21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

The takeaway here is: Yes, live chat does increase sales and other conversions. But the actual chat conversations don’t need to be that complicated, nor do they need to be long and time-consuming to get people to convert. One caveat: Live chat, when set up improperly can decrease conversions. Conclusion.

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Pricing psychology: 6 ways to influence perceived value

GetElastic

Value is emotional, largely unconscious and we as consumers can be influenced by surprising things. Perceived value of an art piece jumped 11% when a short bio of the artist was added to a product page. Consumers perceived a dress shirt to be higher quality and more valuable when surrounded by more white space than when zoomed in.

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The Results Are In: The 22 Best Ecommerce Website Designs of 2018

BigCommerce

In a Digital Commerce 360 study , consumer reported the following reasons for why they shop on branded websites over Amazon: They want a sense of belonging. New Chapter, a P&G brand, mimics digital native brand functionality in terms of innovation and consumer engagement on their site. Upselling and cross-selling. New Chapter.

eCommerce 420
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How to Start a Dropshipping Business in 2020

Ecommerce Platforms

Pro Tip: It’s worth settling the customers’ flawed points and solving a consumer problem in the market. If your dropshipping competitor runs a blog have a look at their call-to-action and conversion optimization strategies. Home & Living- coffee mugs, wall art, throw pillows, bean bags, beach towels.