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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll have a lot more customers.

B2C 218
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Want to improve customer loyalty? Start with inventory visibility

GetElastic

Although much has been made about how Amazon—and ecommerce in general—is reshaping the world of retail, this seismic shift has far wider consequences on both B2C and B2B vendors. Customer expectations have evolved and, in many cases, surpassed what merchants can deliver. All B2B customers are also B2C consumers.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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B2B Online 2019: How to take your commerce practice from good to great

GetElastic

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners.

B2B 151
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Top Market-Driven B2B eCommerce Trends of 2021

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145
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Johnny Cupcakes Founder: ‘My $10,000 Mistakes Often Lead to $100,000 Ideas’

Retail TouchPoints

Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Hearing customers’ excitement and their frustration helps us make better decisions.

B2C 275
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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers.