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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 361
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B2B is the New Driver of Growth for Buy Now, Pay Later

Retail TouchPoints

The industry is worth $97 billion and is set to see some significant growth in the coming years. But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option. In a way, B2B payments are actually the original BNPL.

B2B 291
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BigCommerce Named a Strong Performer Among B2B and B2C Ecommerce Platforms by Industry Report

BigCommerce

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

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Building a Modern B2B E-Commerce Tech Stack

Fabric

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

eCommerce 246
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Gartner Survey Review: Digital Commerce Revenue Skyrockets with B2B Surpassing B2C

GetElastic

Industry analyst Gartner released an eye-opening look at the digital commerce landscape, largely influenced from pandemic aftershock. Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models.

B2C 146
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Leveraging eCommerce for B2B Wholesale Operations

Groove

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. What is B2B Wholesale?