Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Kissmetrics

NOVEMBER 11, 2021

Are you a B2B business? Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

Webinar 202

Webinar B2B SEO B2C 202

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? We’ve analyzed aggregate sales data to give you insights into just how important Q4 can be for your software, SaaS, or other digital goods business. How B2B vs. B2C sales compare. we combined data with the same parameters from the U.S.,

Merchant Services 135

Merchant Services Payment Services Payments B2C 135

Optimizely

JULY 18, 2018

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and and much more. READ THE INTERVIEW.

B2C 150

B2C B2B Marketing BigCommerce 150

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Store Growers

DECEMBER 8, 2022

If you’re using Google Ads to sell to businesses, you can use many of the strategies and tactics that you would use to target consumers (B2C). But in B2B ecommerce, there are also unique challenges that require a different approach. How Does Google Ads Work For B2B Ecommerce? Interesting Campaign Types for B2B Ecommerce.

B2B 103

B2B eCommerce Merchant Services Payment Services 103

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Kissmetrics

MARCH 27, 2018

More specifically, does a brand actually correlate to sales, especially for B2B players? I want to show you what the data says about branding, sales, and how it affects you. But is there data to back up this information? Despite claims that brand loyalty is dead, the truth is that the bias is still overpowering in B2C arenas.

B2B 206

B2B Improvements Marketing B2C 206

GetElastic

FEBRUARY 4, 2020

Big data has been a clear focus and business case for some time now, with organizations making major strides in how they put data to use. Whether it is to better understand customers or business processes, data is a driving force in most digital transformations. Data is everything. Better data means better opportunities.

B2B 186

B2B EDI B2C eCommerce 186

Kibo

DECEMBER 10, 2020

In a MarketingCharts article , B2B marketers noted that there are a variety of hurdles to setting up scalable B2B personalization in their organization. For example, B2B companies often cite a lack of data about clients and prospects. B2B organizations also note that they worry they don’t have enough scale.

B2B 117

B2B B2C Improvements Article 117

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147

B2B eCommerce Payment Services SEO 147

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

UpSellIt

NOVEMBER 22, 2021

If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies.

B2B 176

B2B White Paper Download Demo 176

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. What is driving this growth?

eCommerce 85

eCommerce B2B Shipping Costs Multichannel 85

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.

B2B 121

B2B Payment Services B2C Recommendation 121

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Groove

NOVEMBER 24, 2020

In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. B2B support. BigCommerce even makes it easy to manage product inventory in one spot (see how we helped this B2B client accurately manage inventory with BigCommerce.)

BigCommerce 368

BigCommerce Payments Payment Services B2B 368

GetElastic

OCTOBER 16, 2019

Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can transform B2B ecommerce solutions to deliver high ROI. The process of research opens a team to review existing first party research and data to create personalization use cases.

B2B 150

B2B Customer Data B2C Technology 150

Pivotree Blog

SEPTEMBER 22, 2022

Pivotree to Host Exclusive Webinar on Surviving the Recession for B2B and B2C Retailers. Pivotree, a leader in frictionless commerce, designs, builds and manages digital platforms in Commerce, Data Management, and Supply Chain for over 250 major retailers and branded manufacturers globally. About Pivotree.

Webinar 52

Webinar B2C B2B Retail 52

Kibo

APRIL 8, 2020

Mega retailers like Amazon and Barnes & Noble have big data, sophisticated digital storefronts, and advanced personalization built into the customer journey. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales?

Books 108

Books B2C B2B Social Media 108

GetElastic

NOVEMBER 19, 2019

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. Hence, the need to define your B2B loyalty program. Differences Between B2B and B2C Loyalty Programs. How to Define Loyalty Programs for B2B Customers.

B2B 104

B2B Payment Services B2C Payments 104

ChannelAdvisor

AUGUST 12, 2022

B2B marketplaces are more popular than ever and showing no signs of slowing. According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B e-commerce. What is driving this growth?

eCommerce 59

eCommerce B2B Shipping Costs Multichannel 59

Pivotree Blog

NOVEMBER 28, 2023

Report from Pivotree and Spryker revealed 90% of respondents have seen increase in demand for digital B2B buying experiences in past two years TORONTO – November 28, 2023 – Pivotree Inc. Developed by WBR Insights and B2B Online, the report surveyed 100 leaders from B2B companies across the U.S. and Canada.

B2B 52

B2B Supplies B2C Technology 52

GetElastic

DECEMBER 28, 2021

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Are you confused yet?

B2C 148

B2C B2B Technology Channel 148

SellBrite

OCTOBER 16, 2019

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7 B2B Ecommerce: What is it? Consumers have spent $3.53

B2B 90

B2B eCommerce B2C Merchant Services 90

Retail TouchPoints

MARCH 19, 2024

I own an agency that works with B2C and ecommerce companies that rely heavily on great creative in their paid social campaigns. Bryan Karas is the Founder and CEO of Playbook Media , a full-service digital marketing agency that works with clients in B2C, ecommerce and B2B.

B2C 252

B2C Multi-channel B2B Marketing 252

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified). Notifications.

B2B 135

B2B Mobile eCommerce Shipping Costs 135

GetElastic

NOVEMBER 14, 2019

Carla Gonzales is no stranger when it comes to B2B digital transformations. There is a huge need in the B2B market to build a digital presence, to create at least a website and a mobile app, so that customers have a self-service option and can order what they need 24/7 no matter where they are. Which system will own the data?

B2B 118

B2B eCommerce Mobile B2C 118

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

GetElastic

APRIL 16, 2020

B2B Mobile Commerce Apps are Hot: Here's Why. Mobile commerce apps for B2B are increasing, and with good reason -- 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Anonymous (not verified). Notifications.

B2B 130

B2B Mobile eCommerce Shipping Costs 130

Retail TouchPoints

AUGUST 24, 2023

All that spending will deliver a treasure trove of data for marketers and ecommerce managers to spot trends, buying patterns and other “in-the-moment” factors. Generative AI captures customer activity that can be combined with a retailer’s own zero-party data to create compelling, personalized shopping experiences and marketing campaigns.

Toys 240

Toys B2C Social Media Accessories 240

GetElastic

MAY 22, 2019

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce. Leading companies recognize desktop can’t support the entire customer journey.

B2B 146

B2B Mobile eCommerce Shipping Costs 146