Digital Doughnut

JUNE 23, 2022

2022 is shaping up to be an exciting year for paid search, with a number of new trends emerging that marketers need to be aware of. In this blog post, we'll take a look at some of the most important PPC trends for this year and how advertisers can make sure their campaigns are ahead of the curve.

PPC 105

PPC Blog Marketing B2C 105

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Kissmetrics

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

Marketing 290

Marketing Payment Services Small Business Retail Technology 290

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Blue Winston

JUNE 3, 2021

Between phone calls and emails, there’s hardly any time to manage frequent marketing that your business needs to thrive. Thanks to Marketing Automation , you can choose from various tools to automate your desired marketing efficiently and reliably. So, what are marketing automation tools and what is their purpose?

Marketing 67

Marketing Social Media B2C PPC 67

GetElastic

DECEMBER 31, 2021

We've compiled 99 of the most common 3 letter acronyms you'll find in online business, from a wide range of functions including IT, marketing, web development, SEO, web analytics, web design and logistics. Roll over any acronym to see its title, or click its link to see a full definition.

Payment Services 148

Payment Services eCommerce EDI Payments 148

Kissmetrics

SEPTEMBER 24, 2020

It’s common for agencies to specialize; many choose to focus their attention exclusively on PPC ads via Google or Facebook. AdVenture Media Group specializes in PPC advertising. Ignite Visibility was named the #1 search engine marketing company in quality and customer service by Clutch.co. They’re a three-time Inc.

PPC 206

PPC SEO Multichannel Social Media 206

BigCommerce

FEBRUARY 13, 2018

Most businesses with an ecommerce presence use an ecommerce store and/or an ecommerce platform to conduct both online marketing and sales activities and to oversee logistics and fulfillment. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Business-to-Consumer (B2C).

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Groove

FEBRUARY 2, 2022

Content Marketing. Creating valuable content as part of your inbound marketing strategy is one of the best ways to acquire new customers. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Email Marketing.

Customer 150

Customer Customer Retention Merchant Services PPC 150

ROI Revolution

MAY 20, 2020

In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground. Your PPC accounts are experiencing a period of above-target efficiency , leaving wiggle room in your ROAS to give non-direct response advertising a serious go. in a matter of two weeks. Know Your Devices.

PPC 144

PPC Mobile B2B Shipping Costs 144

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

ROI Revolution

MARCH 4, 2020

February may be the shortest month of the year, but there was no shortage of February marketing news! Marketing News Highlights. To counter the closing these large department stores Macy’s will be introducing a small format store, the first one being a 20,000 square-foot location in Dallas, TX called Market by Macy’s.

Marketing 88

Marketing Department Stores Social Media Search Marketing 88

ROI Revolution

JANUARY 27, 2020

Welcome to the first monthly marketing recap of the new decade! Our January 2020 marketing news recap takes a fresh look into Amazon’s end-of-year profits and Spotify’s podcast success. Marketing News Highlights. In addition to shipping costs, Amazon’s marketing costs rose nearly 44% year over year to $4.75

Marketing 78

Marketing Shipping Costs Social Media Games 78

Kissmetrics

MAY 18, 2021

Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. What Is a CRO Program? How to Create a CRO Program. Here’s how to get started.

eCommerce 280

eCommerce SEO Improvements Document 280

Kissmetrics

MARCH 10, 2021

Everyone always asks me the same thing whenever I recommend business owners invest in PPC advertising : How much do Google Ads Cost? B2C keywords will probably cost more if you target mobile devices, and B2B keywords will likely be more expensive for desktops. My answer is always the same. It depends. Device Targeting.

PPC 310

PPC eCommerce B2C Improvements 310

ROI Revolution

JANUARY 3, 2020

Welcome to the final monthly marketing recap of 2019! For our December 2019 marketing news recap, we’ll be covering some of the biggest news in the digital marketing world since last time , including slowing Instagram growth, new privacy laws impacting the U.S., the best marketing campaigns of 2019, and more.

Marketing 78

Marketing Social Media Food and Beverages Omnichannel 78

ROI Revolution

NOVEMBER 27, 2019

Welcome to November 2019’s marketing news recap! This month has given us a lot to be thankful for in the marketing news world. Marketing News Highlights. Online influencer marketing continues to grow as a key strategy for brands to make new sales. Published November 27, 2019. Let’s get started! Fresh Content.

Marketing 78

Marketing eCommerce Social Media Gifts 78

FastSpring

DECEMBER 8, 2022

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. You can even put ads in market, linking to your existing site without localizing anything else, and get a really accurate view of inventory and interests. Why Localize Incrementally [1.5

Marketing 78

Marketing Payment Services Merchant Services Payments 78

Kissmetrics

FEBRUARY 23, 2021

A sponsored Snapchat filter isn’t different from any other form of marketing. It can also be a great way to leverage word-of-mouth marketing. As I mentioned at the start of this article, they are very affordable and are less competitive than Facebook ads or Google PPC ads. Any business owner can do it.

Social Media 266

Social Media Recommendation Consumer PPC 266

Omnisend

JULY 26, 2023

However, businesses must learn text abbreviations to stay relevant, engaging, and efficient in their marketing and communication efforts. Learn more about Omnisend SMS marketing features Start Free Today What are texting abbreviations? This article shares the top abbreviations you need to learn to up your messaging game.

Games 60

Games B2B Clothing Events 60

ROI Revolution

JULY 3, 2018

Moving forward, Google’s lineup of ad products will be streamlined into three main verticals: Google Ads, Google Marketing Platform, and Google Ad Manager. The word ‘AdWords’ itself limits the marketing capabilities of the brand since it is based around ‘words’ (i.e. Google Marketing Platform . Google Ads. Search campaigns).

PPC 106

PPC Management B2C Marketing 106

BigCommerce

AUGUST 10, 2018

Achieve organic search visibility and decrease paid PPC costs, subsequently increased ROAS or testing new keyword waters with the saved money. Think more expensive products, B2B, etc. Download this guide to learn how top brands tackle: Direct-to-Consumer & B2C Implementations. Nurture customers through a longer buying cycle.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Omnisend

JANUARY 5, 2024

And with most businesses gearing towards offering a digital-first shopping experience to their customers, websites are a crucial part of every marketing strategy. Want to start selling products online using tailored marketing strategies? Social proof is another key marketing tactic for websites that boost conversions.

eCommerce 88

eCommerce Payment Services SEO Social Media 88

Kissmetrics

MARCH 2, 2018

Think your marketing technology (MarTech) stack is king? Marketing departments around the world are scrambling to find the best ways to identify and engage their customers. With integrated analytics dashboards, pulling up reports for your marketing and sales teams is easy. Pull yourself out of 2017. Engagement is down.

Social Media 206

Social Media Multi-channel Channel SEO 206

BigCommerce

NOVEMBER 2, 2017

AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. 20 Expert Holiday Marketing Campaigns to Drive Sales & Revenue. If you’re in B2B sales, LinkedIn might be the horse you want to ride. The market sets the bid price, and the price can be prohibitively high.

eCommerce 420

eCommerce Social Media BigCommerce Mobile 420

ROI Revolution

MARCH 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% Published March 12, 2020. Last updated March 2, 2021. March 2 update.

eCommerce 195

eCommerce Social Media Payment Services Merchant Services 195

ROI Revolution

JULY 2, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. Published March 12, 2020.

eCommerce 173

eCommerce Payment Services Merchant Services Small Business Retail 173

ROI Revolution

OCTOBER 1, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. With market share being ceded to retail giants and big box retailers like Amazon, Target, Walmart, and Best Buy, department stores and malls have slowly but surely been on the decline for decades.

eCommerce 193

eCommerce Payment Services Merchant Services Small Business Retail 193

Inflow Insights

JANUARY 3, 2021

Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Creating a content marketing strategy for eCommerce can often be overwhelming. What is eCommerce Content Marketing? What is eCommerce Content Marketing?

eCommerce 164

eCommerce Multi-channel Social Media Article 164

ROI Revolution

AUGUST 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world.

eCommerce 197

eCommerce Social Media Payment Services Merchant Services 197

ROI Revolution

DECEMBER 3, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156

eCommerce Social Media Payment Services Small Business Retail 156

ROI Revolution

DECEMBER 2, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now.

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

AUGUST 4, 2020

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. Whereas many US agencies and ad marketers said in early May that they expected ad spend to resume or ramp up by July and that major impacts wouldn’t last through Q3. Published March 12, 2020.

eCommerce 158

eCommerce Payment Services Merchant Services Small Business Retail 158

ROI Revolution

JUNE 2, 2020

And the stock market has become increasingly volatile. Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. B2B sales challenges.

eCommerce 122

eCommerce Payment Services Merchant Services Shipping Costs 122

ROI Revolution

JUNE 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient and scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. May 20 update.

eCommerce 158

eCommerce Social Media Payment Services Merchant Services 158

ROI Revolution

JULY 1, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. Marketing to consumers in a post-pandemic world. May 20 update.

eCommerce 148

eCommerce Social Media Payment Services Merchant Services 148

ROI Revolution

JANUARY 5, 2021

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1

eCommerce 147

eCommerce Social Media Payment Services Merchant Services 147