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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. Whereas, only 48 percent actually prioritized B2B loyalty. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute.

B2B 104
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How To Get Ahead of The Competition with Easy-to-Launch eCommerce Subscription Services ?

GetElastic

By deploying subscription services, it puts brands in an ideal position to drive predictable and sustained revenue, while also generating increased customer loyalty with more affordable buying options. Tracking and collecting payments on a predetermined basis. And storing payment information. Why’s that you may ask?

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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

“It’s likely that a finance or sales tools will be less susceptible to churn than a marketing tool, simply because it’s perceived to be more directly responsible for revenue.”. Ryan points out that many of the largest SaaS companies target enterprise customers that use longer contract lengths, so their churn rate will be lower.

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3 Tips to Maximize B2B Buyer Retention

Kibo

As B2B vendors upgrade offerings to bring their Web experiences up to par, much of the focus is on the early stages of the buyer journey: digital marketing and product research. In short, the emphasis is on acquiring new customers. To maximize online assets for retention: Spotlight reordering shortcuts.

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What Are eCommerce Subscriptions? And, Why Do They Matter?

GetElastic

Recurring billing ” is the periodic (for example, monthly or annual) invoicing of a customer to collect payment for one or more subscriptions. Subscription management ” is the process of selling new subscriptions and amending existing subscriptions over time. What about B2B eCommerce Subscriptions?

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The Future of Customer Service: How Ticketing Systems, Content and Chat Are Changing the Game

Retail TouchPoints

And the main reason they don’t allocate enough finances to the customer service department is that it’s difficult to tie it to revenue generated. But customer service must be prioritized by every organization. Here are three data-backed reasons why: Good customer service leads to increased customer retention rates. ?

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases.