Why Unscalable Marketing Activities are Best for B2B Companies
Kissmetrics
OCTOBER 9, 2017
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Live chat is one solution. Then 15% of those go through with scheduling a demo. It’s too late.
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