Forrester eCommerce

MARCH 9, 2021

In Forrester’s recently published report, “The Forrester Wave™: B2B Marketing Events Management Solutions, Q1 2021,” we evaluated the 14 most significant ones — 6Connex, Bizzabo, CadmiumCD, Certain, Circa, Cvent, Hubb, Intrado, Kaltura, meetyoo, ON24, RainFocus, Splash, and SpotMe — against 28 criteria.

B2B 251

B2B Events Management Marketing 251

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 240

B2B eCommerce BigCommerce Omnichannel 240

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 276

B2B Marketing Channel Operations 276

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 387

B2B Customer Channel Management 387

Forrester eCommerce

JANUARY 27, 2019

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. I can attest that for most of that long career, I […].

B2B 387

B2B Marketing Management 387

Forrester eCommerce

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 264

B2B Consumer Management Marketing 264

Forrester eCommerce

NOVEMBER 8, 2018

Many attendees of our B2B Marketing 2018 Forum remarked how the energy was high and the focus was driven — the marketing and sales leaders who joined us in Austin were on a mission to overdeliver on business expectations for their practice and figure out how to manage the conflicting priorities that 31% of respondents to […].

B2B 348

B2B Marketing Management Customer Experience 348

Forrester eCommerce

JUNE 21, 2023

In an environment of tightening budgets and higher-than-ever expectations on marketing, marketing leaders are feeling pressure to perform and show results. In a recent roundtable, Mavis Liew and I brought […]

Marketing 369

Marketing Management Customer B2B 369

Forrester eCommerce

APRIL 18, 2023

Our annual POY awards, given at B2B Summit, celebrate companies that have achieved exemplary results in marketing, sales, or product management. Learn the seven companies that will be in the spotlight this year.

B2B 195

B2B Management Marketing Channel 195

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton. Market Trends in B2B eCommerce.

B2B 141

B2B Management eCommerce B2C 141

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

MAY 30, 2023

B2B organizations excel at customer experience (CX), but they don’t apply the same discipline to the buyer experience. And with B2B buyers more savvy and demanding than ever, taking a CX approach to understanding and managing the buyer experience can be a competitive advantage.

B2B 195

B2B Customer Experience Blog Management 195

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 347

B2B Social Media Merchant Services Reference 347

Forrester eCommerce

FEBRUARY 14, 2023

As a customer success manager (CSM) or B2B marketer involved in postsale engagement, you may be hearing more about Customer-Led Growth (CLG), especially as a counterpoint to Product-Led Growth. In the past few weeks, we have seen an uptick in interest about CLG and in the questions we receive as analysts. What is CLG?

B2B 195

B2B Customer Management Marketing 195

Forrester eCommerce

FEBRUARY 28, 2024

At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.

Marketing 448

Marketing Management Other B2B 448

BigCommerce

APRIL 12, 2019

The popularity of B2B ecommerce is on the rise. But, with this increased market opportunity comes increased customer expectations. You’re…

B2B 258

B2B Improvements Management eCommerce 258

Forrester eCommerce

FEBRUARY 22, 2023

Over 100 analyst-led sessions, detailed case studies and success stories, and unparalleled networking opportunities are just a few of the things that B2B marketing, sales, and product leaders can expect at this year’s event.

B2B 195

B2B Events Marketing Management 195

Forrester eCommerce

JUNE 17, 2019

We just published “The Forrester New Wave™: B2B Customer Data Platforms, Q2 2019” report, which profiles the 13 most significant vendors in this market: Arm Treasure Data, BlueVenn, CaliberMind, Celebrus, Dun & Bradstreet, Evergage, FirstHive, Lattice Engines, Leadspace, Lytics, Radius Intelligence, Tealium, and Zylotech.

B2B 323

B2B Marketing Customer Data Customer 323

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

DECEMBER 14, 2022

(Part 1 of a two-part series) In the recently published Forrester Landscape report, we define B2B sales intelligence as: Solutions that offer data, insights, and data management services to optimize sales efficiency and effectiveness. Insights delivered […].

B2B 195

B2B Management Marketing Technology 195

Forrester eCommerce

APRIL 18, 2023

Meaningful cross-functional alignment fuels B2B growth and success. At this year’s B2B Summit North America, our three B2B Return On Integration Honors recipients will share their stories and offer firsthand insights to achieving alignment.

B2B 195

B2B Management Customer Marketing 195

Forrester eCommerce

MARCH 3, 2022

When you’re tracking B2B opportunities, some will inevitably take a detour. Learn how to manage those opportunities to successfully reengage these potential deals.

B2B 195

B2B Management Operations Marketing 195

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

MARCH 9, 2022

B2B buyers increasingly seek out companies with values that align with their own. At this year’s B2B Summit North America, learn how B2B leaders can authentically demonstrate purpose.

B2B 195

B2B Management Marketing 195

Forrester eCommerce

AUGUST 8, 2022

Today’s marketers face an existential crisis of looming irrelevance. To combat this, companies must follow the model for modern marketing: customer understanding informs brand strategy, which leads to brand experience.

Operations 195

Operations Marketing Management Information 195

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 203

B2B Customer Data Events Technology 203

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

However, to effectively scale an e-Commerce business, it's important to integrate a customer relationship management (CRM) tool into your Shopify store. A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Se você tem esse tipo de negócio e seu planejamento de marketing ainda deixa a desejar, siga com a leitura deste artigo. Diferenças entre B2B e B2C. O que é marketing B2B?

B2B 204

B2B B2C Marketing Vend 204

Forrester eCommerce

DECEMBER 21, 2020

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 437

Events B2B Marketing Management 437

Forrester eCommerce

FEBRUARY 14, 2022

Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

B2B 370

B2B Management Customer Marketing 370

GetElastic

SEPTEMBER 6, 2021

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. With over 20 years in the B2B commerce space, Beck has lived through many digital transformations.

B2B 144

B2B eCommerce White Paper Seminar 144

Forrester eCommerce

JUNE 7, 2019

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

Marketing 349

Marketing Management Technology B2C 349