Forrester eCommerce

OCTOBER 25, 2022

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.

B2B 370

B2B Technology Marketing Other 370

Forrester eCommerce

NOVEMBER 22, 2019

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 476

B2B Marketing Technology Information 476

Forrester eCommerce

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.

B2B 195

B2B Marketing Technology Customer 195

Forrester eCommerce

FEBRUARY 6, 2023

B2B events have undergone the most profound change imaginable over the past three years. Marketers now need to manage a much more complex event landscape, planning and executing a range of events across in-person, virtual and hybrid formats.

B2B 195

B2B Events Technology Management 195

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

JULY 27, 2023

(cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies. And investments are expected to grow, with over […]

Technology 195

Technology B2B Marketing Customer 195

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

Technology 408

Technology Marketing Operations B2B 408

Forrester eCommerce

APRIL 4, 2024

Adobe has announced the Adobe Journey Optimizer - B2B Edition, which allows B2B marketers to create buying groups and orchestrate journeys for buying groups at scale. This new functionality helps B2B organizations align with sales, target buyer roles more effectively, and measure marketing’s impact on revenue.

B2B 222

B2B Marketing Technology Operations 222

Forrester eCommerce

MAY 24, 2023

Forrester is excited to announce the opening call for entries to our annual APAC B2B Marketing Awards in two categories: B2B Programs of the Year and B2B Return on Integration Honors. The awards recognize outstanding achievement at the organization and function level from B2B marketing initiatives.

B2B 195

B2B Marketing Technology Operations 195

Forrester eCommerce

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 431

B2B B2C Webinar Technology 431

Forrester eCommerce

APRIL 10, 2023

B2B marketers overwhelmingly agree that buyers expect an experience personalized to their needs and preferences across sales and marketing.

B2B 195

B2B Technology Marketing Customer 195

Forrester eCommerce

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367

B2B Technology Consumer Marketing 367

Forrester eCommerce

JULY 3, 2023

Economic headwinds, competitive pressures and technological breakthroughs are putting more pressure on B2B marketing leaders than ever before. As our 2023 Predictions for B2B Marketing and Sales identified, an industry that has long […]

B2B 195

B2B Technology Marketing 195

Forrester eCommerce

MARCH 17, 2023

Marketing Operations must rationalize revenue technology by removing point solutions to both reduce costs and achieve customer experience goals.

Customer Experience 362

Customer Experience Operations Technology Marketing 362

Forrester eCommerce

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361

B2B Technology Marketing 361

Forrester eCommerce

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Technology Marketing Customer 370

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 221

Technology Marketing B2C Presentation 221

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. One minute you’re marketing SaaS products to enterprises, the next minute you’re convincing consumers to buy a pair of jeans. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Forrester eCommerce

AUGUST 7, 2023

It is no exaggeration to say that generative AI (genAI) is everywhere these days, or that every function inside firms is scrambling to understand their company’s AI policies to avoid being out of compliance; to test the new technology to understand if it offers any competitive advantage; and to meet with agency and vendor partners […]

B2B 195

B2B Marketing Technology Customer 195

Forrester eCommerce

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. To get content right, technology is key, but there are many paths to the ideal content destination.

B2B 369

B2B Technology Marketing Customer 369

Forrester eCommerce

APRIL 1, 2022

The landscape for Account Based Marketing (ABM) continues to evolve and mature, but what does it mean to do ABM? For some organizations, it is a subset of the business that focuses on a select few accounts, for others it is a set of tactics driven by tools and technologies.

Technology 195

Technology Marketing Other B2B 195

Forrester eCommerce

OCTOBER 28, 2019

B2B marketing’s AI-powered future is closer than you think. In just a few years, AI has progressed from a promising enabling technology found in a few B2B applications to a staple of modern martech.

B2B 170

B2B Marketing Technology 170

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Forrester eCommerce

JANUARY 30, 2024

Apply scientific experimentation to achieve the best B2B content personalization results.

B2B 209

B2B Operations Technology Marketing 209

Forrester eCommerce

FEBRUARY 18, 2020

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.

Technology 170

Technology Marketing B2C Presentation 170

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

SEPTEMBER 25, 2023

What to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

Technology 397

Technology B2B Operations Marketing 397

Forrester eCommerce

OCTOBER 29, 2020

In mapping the current and future state of the B2B marketing ecosystem in our just-published “The Forrester Tech Tide™: B2B Marketing Technologies, Q3 2020” report, we found that: Digitization drives investment.

B2B 189

B2B Customer Data Events Technology 189

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Forrester eCommerce

APRIL 22, 2022

Automation, artificial intelligence (AI), and analytics are eating into marketers' roles. But with that change comes opportunity.

Technology 369

Technology Marketing B2B Operations 369

Retail TouchPoints

APRIL 25, 2023

On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint. The furniture and home goods space is another sector of the market that’s seeing increased applications of this technology.

Technology 277

Technology eCommerce Shipping Costs Games 277

Forrester eCommerce

FEBRUARY 10, 2021

Companies still rely on their B2B marketers to convince buyers their technology is worth the investment. So, what type of strong, persuasive content can marketers create that’ll enable sales teams to get buyers over the finish line?

Marketing 246

Marketing B2B Technology Customer 246