What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

We have always been dubious that CDOs without deep technology expertise […]. Is There A Resurgence For The CIO Role?

My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

B2B 223

Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Today’s distributed commerce environment — with its improved digital shopping technologies and widespread adoption of multiple commerce channels — demands greater supply chain agility to drop-ship merchandise when and where the customer wants it.

B2B 254

Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 119

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 254

B2B ecommerce: the four challenges to face for long-term growth

GetElastic

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce

B2B 161

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

B2B 205

What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

Advanced Technologies That Are Helping Shape B2B

Guidance

These are technologies shaping B2B brands, distributors, and manufacturers. The implications in B2B are massive. That same impact is coming to B2B, where product catalogs may have millions of product variations and attributions based on different applications.

B2B 73

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

B2B 341

B2B Ecommerce Site Design

BigCommerce

Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

B2B 212

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%.

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done

GetElastic

With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

B2B 152

Technology & Electronics Ecommerce Site Design

BigCommerce

Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Sell Technology & Electronics Online.

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

B2B 293

Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

B2B 373

Two Important Video Questions Answered

Forrester eCommerce

There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video

B2B 168

Predictions 2019: Brand Commands Renewed CMO Attention

Forrester eCommerce

They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. B2B marketing B2C marketing chief marketing officer (CMO) digital marketing online marketing technology predictions 2019

The Leadership Gap in B2B E-Commerce

Guidance

Strategies and best practices can be borrowed from the B2C realm and applied to the B2B marketplace. And since B2C and B2C have been converging for some time, these approaches can be quite relevant for B2B. Technology is inherently unsettling.

B2B 62

Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester eCommerce

On the one hand, I find myself proud to be a B2B marketer — to think that helping […]. B2B marketing chief marketing officer (CMO) customer experience marketing technologyI am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May.

WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.

B2B 61

Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

B2B 131

Three New B2B Research Briefs Available

Blue Acorn

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?

B2B 67

The B2B Of The Future: Bot To Bot Marketing

Retail TouchPoints

Modern Day Marketing Technology has influenced marketing greatly in recent years — through social and digital media, and increasingly precise analytics, marketers know more about consumer behavior than ever before.

B2B 195

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

SEO 343

Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.

Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. You can read more on how your ecommerce solution can help simplify B2B pricing and processes in this report.

B2B 69

Impressions From Alibaba’s Computing Conference

Forrester eCommerce

Alibaba has become one of the world’s most fascinating and cutting-edge technology businesses — and is key to understanding where the digital era is heading.

B2B eCommerce Trends 2018

TradeGecko

The B2B eCommerce industry is already gaining a lot of momentum in 2018. A common trend (amongst many) is that B2B eCommerce merchants need to invest more time and money into technology in order to better manage their business and stay competitive. Business Growth Wholesale Popular Posts

B2B 40

Philippe V: Uniting master craftsmanship with smart commerce technology

TradeGecko

Case studies Wholesale B2B eCommerce eCommercePhilippe V, luxury eyewear, jewelry, and accessories brand, was created by Philippe Vergez and Thierry Halbroth in response to a collective consumer desire for individualism in an increasingly homogenized world.

B2B Ecommerce Isn’t As Challenging As You Might Think

ecomdash

B2B manufacturers and service providers have embraced digital technology to streamline the supply chain and save costs. B2B ecommerce doesn’t damage the sales relationship. But the guidance of an expert salesperson is not incompatible with B2B ecommerce.

B2B 62

B2B eCommerce: Striking a balance between convenience and personalization

TradeGecko

With B2B buyers increasingly moving online, it’s critical for wholesalers to start utilizing eCommerce and digital technologies to be selling online and stay competitive. Wholesale B2B eCommerce eCommerce

B2B 40

IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester eCommerce

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce