Create More Video To Engage Your B2B Buyers

Forrester eCommerce

B2B buyers are wired to deal with visual information and to remember stories. age of the customer B2B marketing sales video & teleconferencing laura ramos Nick Barber online video platforms technology videoIf a picture is worth 1,000 words, then what is a video worth?

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My Sort-Of-Fictional-But-Really-Based-On-Reality Conversations With B2B Marketers About Insights

Forrester eCommerce

B2B marketing marketing & strategy marketing measurement marketing metrics marketing technology

B2B 263

B2B ecommerce: four challenges to overcome


A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Digital Transformation Commerce B2B

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Adapting B2B Integration To Support Distributed Commerce

Retail TouchPoints

Today’s distributed commerce environment — with its improved digital shopping technologies and widespread adoption of multiple commerce channels — demands greater supply chain agility to drop-ship merchandise when and where the customer wants it.

B2B 254

Crypto-commerce: banking on blockchain for B2B payments


78% of businesses have reported attempted or actual B2B payments fraud last year ( rising steadily since 2013), and international fraud has risen 136% in the last two years. Blockchain technology is increasingly gaining traction among banks, lenders, fintechs and merchants.

What CIOs Can Learn from Fleetwood Mac about Marketing

Forrester eCommerce

B2B B2B marketing chief information officer (CIO) chief marketing officer (CMO) demand planning integrated marketing (cross-channel) marketing & strategy marketing technology technologyHere at Forrester, we love all things music.

B2B ecommerce: the four challenges to face for long-term growth


When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy


B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

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5 benefits of content personalization for B2B marketers


This is as true in the B2B space as it is in consumer marketing. Keep in mind also that in B2B, engaging with your brand is often part of someone’s busy workday. The post 5 benefits of content personalization for B2B marketers appeared first on Get Elastic Ecommerce Blog.

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Technology & Electronics Ecommerce Site Design


Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Sell Technology & Electronics Online.

B2B Ecommerce Site Design


Analysts have forecasted that global B2B ecommerce revenue will top $6.7 B2B ecommerce alone had already surpassed $5 trillion in revenue. And yet, so few B2B brands are online. You might not want to show your prices: Pricing gouging is most real in the supplier and B2B space.

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B2B Online 2019: How to take your commerce practice from good to great


For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. How can I deliver personalized experiences that are relevant for B2B? B2B Online 2019 did not disappoint. Personalization means something entirely different in B2B.

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What Brought Me Back To Forrester: Our Market-Leading Engagement Around Emerging Technologies

Forrester eCommerce

It is such a pleasure to be back at Forrester, especially now when our firm is actively embracing and helping you, our customers, leverage new technologies to innovate and differentiate your business. After three years leading technology strategy and market development for Microsoft Azure and Equinix, what brought me back were three things: The value […].

Advanced Technologies That Are Helping Shape B2B


These are technologies shaping B2B brands, distributors, and manufacturers. The implications in B2B are massive. That same impact is coming to B2B, where product catalogs may have millions of product variations and attributions based on different applications.

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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)


Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

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Why change management needs to be a strategic focus in your B2B digital transformation journey [video]


Ana Milevskaja talks about one of the biggest trends she’s witnessing in B2B ecommerce… and it’s not technology. Check out what else Ana has to say about B2B commerce trends. Digital Transformation B2B

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B2B Mobile Commerce Apps are Hot: Here’s Why


Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing business technology (BT) chief information officer (CIO) digital disruption Information Technology Innovation marketing & strategy marketing technology mergers & acquisitions (M&As) package implementation services technology

11 B2B ecommerce must-haves when it comes to UX


Before any B2B manufacturer or distributor can launch their first digital channel, some difficult questions need to be answered. Manufactures and distributors differ in the technology challenges they face, but the experience s they should be delivered are very similar.

B2B 103

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers


It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 How B2B and Wholesale Ecommerce Buyers Shop. B2B Ecommerce

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Make the Transition from B2B to B2C Marketing


Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 254

Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. But so is the fact that B2B is outdoing B2C in online revenue. trillion from online sales in 2017, B2B outdid it by not 100% or 200%- but a solid 234.78%.

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

We have always been dubious that CDOs without deep technology expertise […]. Is There A Resurgence For The CIO Role?

B2B commerce has arrived. It’s big, it’s urgent, and it’s got to get done


With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived.

B2B 148

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buying

B2C 241

World’s leading B2B ecommerce authority disrupts the market with new report


Andy Hoar is by far one of the world’s leading authorities on B2B ecommerce. From his years at Forrester Research leading the B2B ecommerce charge on business and strategy to his current role as CEO and Founder of ??Paradigm Source: Paradigm B2B. Commerce B2B

B2B 83

Why Unscalable Marketing Activities are Best for B2B Companies


None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. But none of that realistically works for B2B.

B2B 374

Follow The ABM Road Map To Recruit The Right Channel Partners

Forrester eCommerce

account-based marketing (ABM) B2B B2B marketing channel partners partner & affiliate marketing partner relationship management (PRM) ABM channel marketing partner marketing

Two Important Video Questions Answered

Forrester eCommerce

There’s a great opportunity for B2B marketers to use video to help distill and showcase their company’s big ideas. In our report A Blueprint For Successful B2B Video Marketing we outline 3 steps that marketers […]. B2B B2B marketing content marketing video & teleconferencing B2B Marketing Forrester Nick Barber strategy technology video

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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C


What does this have to do with B2B ecommerce? Simple: If you want to sell more and satisfy your customers in the process, it’s time for you to ditch the old-school B2B mentality and draw a little inspiration from the B2C world. Reason 1: More B2B Purchases Are Happening Online.

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Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field.

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Commerce Trends for 2018: #1 Personalization in B2B


But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. B2B will look more like B2C.

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Three New B2B Research Briefs Available

Blue Acorn

Ecommerce is set to disrupt the B2B world in a big way, and Forrester and Frost & Sullivan have the numbers to prove it. In the next few years, specifically 2020, the B2B industry in the U.S. percent of all B2B sales. Have questions regarding these briefs or B2B ecommerce?

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Predictions 2019: Brand Commands Renewed CMO Attention

Forrester eCommerce

They shifted ad budgets (under siege thanks to trust and transparency issues) to even more technology and CX initiatives. B2B marketing B2C marketing chief marketing officer (CMO) digital marketing online marketing technology predictions 2019

Adobe Changes Its Marketing Cloud Trajectory With Marketo Acquisition

Forrester eCommerce

On the one hand, I find myself proud to be a B2B marketer — to think that helping […]. B2B marketing chief marketing officer (CMO) customer experience marketing technologyI am still catching my breath. Adobe has agreed to acquire Marketo for $4.75 billion. The deal is the biggest in Adobe’s history and a massive encore to the acquisition of Magento for a mere $1.7 billion in May.

New technologies revolutionising the omni-channel experience

Retail Technology Review

A strong omni-channel B2B customer strategy is vital for many manufacturers these days, but it must go beyond simply ensuring the online experience matches the offline experience, to fully support the buyer throughout the entire, often complex sales process – however they choose to buy, says Michiel Schipperus, CEO, Sana Commerce

The B2B Of The Future: Bot To Bot Marketing

Retail TouchPoints

Modern Day Marketing Technology has influenced marketing greatly in recent years — through social and digital media, and increasingly precise analytics, marketers know more about consumer behavior than ever before.

B2B 195

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

Marketers will run a portfolio of automation technologies; take an organized and intentional approach to this complex but crucial effort.

How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition


Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion.

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Magento Increases B2B Capabilities with New Dedicated Module

Blue Acorn

Still in its infancy, B2B ecommerce is ramping up not only for brands that see the need to invest in it, but the largest ecommerce platforms are starting to throw their solutions into the ring as well. The new tool set will be Magento’s first dedicated solution for the growing B2B market.