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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

Amazon edges near $1 trillion in market value. To understand the state of retail – especially ecommerce – think of it this way: 1. Amazon is the commodity market. But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor.

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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market. Discuss why Salesforce Commerce Cloud struggles to support multiple business. Second, there are also two B2C platforms.

B2C 148
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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305
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How B2B Companies are Preparing For an Economic Downturn

Kibo

But companies that tune into their customers’ changing habits and respond to them will go on to be the market leaders of tomorrow. Why B2B companies should continue to invest in eCommerce technology during an economic downturn. As Kibo Commerce is a unified platform, it enables multi-site management from one admin panel.

B2B 71
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How Contextual Commerce Improves Customer Loyalty

Optimizely

I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.

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Navigating Omnichannel Complexities: 3 Tips for Success

GetElastic

Whether they started out online or as physical business, knowing which channels to leverage can be tricky. Stefan Sjostrand, Ikea Canada President, recently shared his views on multi-channel retailing and how many businesses are doing it “wrong”. Navigating the omnichannel universe is a challenge for many retailers. What about offline?

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

For you, Amazon’s commodity market is profitable but earns little brand equity. The plain truth of it was that self-hosted platforms like Magento were very complex to work with and took a long time to go to market. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce.