article thumbnail

How B2B Brands can Leverage Conversion Rate Optimization

UpSellIt

Conversion rate optimization (CRO) moves shoppers to complete a desired action, but the action can be more than getting visitors to add to their shopping cart. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies. Have a Mobile Friendly Site. The B2B Customer Journey.

B2B 174
article thumbnail

4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

With more people spending time at home with work, home projects, or hobbies on the brain, we’ve seen an increase in searches and sales volume from mobile devices. It also allows B2C businesses to spread their brand to new prospective customers before the competition swells back to its normal size (see above).

PPC 144
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best ecommerce apps for your online store

Omnisend

Ecommerce apps can extend functionality and performance in areas, such as: SEO Order fulfillment Payment processing Marketing automation Inventory management Customer support Typically, ecommerce apps fall into these categories: Business-to-Consumer (B2C) apps: Connect businesses with end consumers. It’s versatile and user-friendly.

article thumbnail

Best 15 WordPress development companies: a comprehensive review

Omnisend

Adopts a mobile-first approach to web development and delivers a unified website experience across devices. Fixel has a simple solution for WordPress development and is keen to help new and growing businesses with web and mobile design, CMS integration, and branding. They have clients across sectors like B2B, B2C, and ecommerce.

article thumbnail

Ecommerce Statistics

Ecommerce Platforms

42% of marketers say interpreting results is the biggest challenge in conversion optimization. is the average conversion rate for websites viewed on tablets, versus 1.9% on non-mobile devices. 57% of B2B marketers say conversion rate is the most useful metric for analyzing landing page performance. IBM, 2011).

eCommerce 187
article thumbnail

24 eCommerce Experts to Follow Now

GetElastic

He is an expert in increasing conversion, optimizing marketing strategies, growing businesses, and increasing efficiency in B2B eCommerce offerings. He is a top 50 Magento Contributor, and produces weekly live streams on his eCommerceAholic platform covering tips and marketing tricks, and content. Check Out More Content.

eCommerce 113
article thumbnail

16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. 4 – Our Mobile-Optimized Strategy for Improved eCommerce ROAS. The actual queries that convert on mobile aren’t necessarily the same ones people use from desktop.

eCommerce 156