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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” ” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Because RedBull has built a great brand. Think beyond the logo.

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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Hit Your Target with Smart Social Ad Campaigns. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05.

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Ecommerce Branding: 11 Examples and 27 Expert Tips to Help Build Your Brand

BigCommerce

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience. Final Word.

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