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Why B2C Branding is Really a Management Tool

Optimizely

In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Here’s how you should approach branding and use it as a tool to manage your entire B2C business. They never photoshop imagery in ads, on the website, or on social media. What do we mean by that?

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Brand Loyalty Examples: 8 B2C Brands with a Rabid Fanbase

Optimizely

They eagerly wait for your newest launch; they follow you on all your social media channels; they like your posts; and they enter your giveaways. Following in Apple’s footsteps, we’ve put together a list of B2C brands that have built up a loyal following of fans that have enabled them to grow and expand their businesses rapidly.

B2C 261
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Should Your B2C Brand Switch to Direct-to-Consumer?

Optimizely

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170
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Wish Adds Shoppable Videos in an Effort to Drive ‘Discovery Commerce’

Retail TouchPoints

B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.

Magazine 286
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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

Social media has become a major influence in creating trends. Using social media, brands can see trends emerge in real time and can easily begin to use these signals to develop consumer insights at a rapid pace.

Fashion 150
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The Top 10 Sessions to See at IRCE 2018

Optimizely

IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Hit Your Target with Smart Social Ad Campaigns. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05.

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Event marketing: Complete guide and strategies for 2024

Omnisend

Conferences are useful for both B2B and B2C brands looking to host dynamic events. Attract social media coverage and increase following. Choose a marketing channel Content, press releases, email, social networks, and ads are some popular event marketing channels for promotion, but not all may suit your use case.

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