10 Key Tips for Scaling Personalization in Retail
Retail TouchPoints
AUGUST 29, 2023
What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. It has to be cross-channel. It’s also a giant undertaking.
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