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A B2C Marketer’s Biggest Enemy: The Data and Execution Gap

Optimizely

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. Own your customer data.

B2C 210
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50/50: Gratuity Has Reached A Tipping Point

Forrester eCommerce

Tipping fatigue is growing as automatic prompts on digital point-of-sale proliferate. Find out the consumer sentiment on this hot topic.

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Why Retailers’ Obsession with Conversion is Keeping Them from…Converting

Retail TouchPoints

Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? They just have to put it into action at checkout. Member or non-member? What they’re buying : One or 10 items? High or low price? Where they’re coming from : Email? Social media? Search engine?

Payments 260
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What’s the Difference Between Composable and Headless eCommerce?

Kibo

Headless commerce separates the frontend delivery part of your eCommerce setup (the part that your customers experience) and the backend service provision (checkout, catalog, etc.). . Kibo was recently named a Leader in the latest Forrester Wave B2C eCommerce Solutions, Q2 2022 report. . Headless commerce.

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The Latest Digital Marketing Trends in Retail Industry That Drive Sales and Engage Shoppers

RETAIL MANAGEMENT SOFTWARE

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

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How to get repeat customers: Proven strategies for success

Omnisend

Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. Start free today See pricing What is a repeat customer?

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Best ecommerce apps for your online store

Omnisend

Irrespective of the size or stage of your business, the best ecommerce tools can help with the following: Optimize store performance Enhance customer experience Streamline operations Boost sales Success requires a strategic combination of tools tailored to your needs.