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Is BigCommerce B2B Edition The Right Choice For Your Business?

Groove

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. While there are plenty of options for B2C consumers, the unique capabilities a B2B customer requires simply are not available on B2C platforms and apps.

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How to Evolve and Personalize in the Digital Marketplace Economy 

Retail TouchPoints

While company web stores are essential, digital marketplaces take simple sales to the next level by offering businesses more opportunities to engage with customers. With a B2B or B2C marketplace, you benefit from an ecosystem of buyers and sellers. T-Mobile, for example, offers Netflix along with connectivity services, all in one bill.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. Smith: It gives our customers the ability to quickly share products and earn loyalty points as their friends and family purchase products. The global social commerce market is expected to reach $2.9

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The Impact of Live Commerce on Shopping

Smile.io

Tech has developed in nearly every area, from call center systems technology to more sophisticated mobile devices. Of course, with more mobile devices than ever before, the natural effect of those factors is that more people are using the internet for a variety of reasons, from streaming TV and movies to online purchases.

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The Top 10 Sessions to See at IRCE 2018

Optimizely

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. This may include visual, image-based messaging and mobile video that take advantage of always-on shoppers’ short attention spans and get to the point quickly.

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7 Post-Purchase Actions You Need to Take to Build Customer Loyalty

SellBrite

Savvy business owners know that customer retention is worth its weight in gold. The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead.