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How to get repeat customers: Proven strategies for success

Omnisend

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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How to define loyalty programs for B2B buyers

GetElastic

A recent study shows that 82 percent of B2B marketers spend more on customer acquisition than retention. And, we all know customer acquisition costs more than retention. More so, customer retention is easier and more cost-effective to execute. Differences Between B2B and B2C Loyalty Programs.

B2B 104
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How to Give Best-in-Class Omnichannel Customer Support

Omnisend

Higher customer satisfaction rates. Improved customer retention. Higher long-term customer engagement and brand trust. Better customer expectation management and needs assessment. Also, polished interactions in all communication channels are the foundation for an excellent customer experience.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

This interview-based show spends each episode picking the brain of a marketing expert on a variety of topics, including SEO, pricing strategies, and customer retention. Where to start: How to Attract Customers and Keep Them Forever — Customer loyalty and customer retention go hand-in-hand.

eCommerce 223
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SaaS Churn: Myths, Benchmarks, and Strategies to Retain More Revenue

FastSpring

To investigate, Ryan Law, former CMO and cofounder of Cobloom, performed an analysis of six recent churn reports or studies and found that there is no consensus on the average churn rate for SaaS companies. Half of the reports he studied showed an average annual churn rate of 10%. It’s the opposite of customer retention.

Payments 123
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How to stay agile with an omnicommerce strategy

GetElastic

Studies show that businesses who adopt this approach have customer retention rates 91 percent higher than competitors who do not. An omnichannel approach can help retail-based retailers in a number of ways. The main concept behind omnichannel commerce is providing consumers with a seamless retail experience.