Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Retail TouchPoints

APRIL 11, 2023

With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses.

Customer Retention 297

Customer Retention Customer Loyalty B2B Customer 297

Retail TouchPoints

NOVEMBER 18, 2020

It’s equally important to hold fast to some tried and true tactics to keep existing loyal customers. Studies show that loyal customers are more likely to make repeat purchases, which ultimately drives revenue. This ensures that loyal customers will be able to use their program rewards or offers with both brands equally.

Customer Retention 264

Customer Retention Information Customer Loyalty Mobile 264

Smile.io

APRIL 25, 2023

Top 10 Examples of Social Responsibility as a Customer Retention Tool Social responsibility is a huge priority for consumers. Here is a list of the 10 best socially responsible initiatives for customer retention.

Recommendation 58

Recommendation Social Media Events Customer Retention 58

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Returning customers also benefit your reputation, strengthening your market position.

Customer 88

Customer Customer Retention Social Media X-cart 88

Smile.io

JANUARY 23, 2023

So how did this company build such a loyal following of customers surrounded by so many competitors? Tarte's community-building strategy is a large piece of the brand’s loyalty puzzle, with their customer retention program, tarte perks helping the cause. Blog Beth Foster 3.

Customer Retention 47

Customer Retention Social Media Customer Blog 47

My Wife Quit Her Job

JANUARY 13, 2020

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

Customer Loyalty 156

Customer Loyalty Customer Retention Customer eCommerce 156

Smile.io

JANUARY 27, 2022

Member-only experiences Nike’s Membership loyalty program has always focused on delighting their customers through highly targeted experiential rewards—like exclusive training sessions, advice from world-renowned athletes, and discussions on purchase decisions and training best practices from Nike’s experts.

Sporting Goods 81

Sporting Goods Customer Loyalty Customer Events 81

Groove

JULY 24, 2022

Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience. Customer Engagement: As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

Retail TouchPoints

JUNE 29, 2021

They can even optimize in-store merchandising by studying conversion rates based on a mix of products in the same area. Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. Which impulse items are people buying at checkout?

Payment Services 277

Payment Services Retail Customer Retention Payments 277

lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

APRIL 12, 2023

Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience. Hyper-personalization is also on the rise.

Retail 264

Retail Shipping Costs Supplies Customer Retention 264

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

lateshipment

MARCH 15, 2021

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC), Customer Retention Rate (CRR), and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. Why focus on customer retention , and not just increasing the number of new visitors? Personalization has proven to work for customer retention: It’s easy to get lost in the big wide web. What pages have they looked at?

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Payoneer

FEBRUARY 22, 2019

While bringing in new customers is important, over 40% of a business’s profits come from existing customers. As a result, customer retention is just as important, if not more so, then acquisition. Put Customer Experience First. A top way to boost customer satisfaction is by offering free shipping.

Customer Retention 20

Customer Retention Customer Shipping Costs Social Media 20

Groove

NOVEMBER 12, 2020

This can be a true learning experience for any business, and it's a great way to see what your customers care about the most. Reward Loyal Customers. Take advantage of this opportunity to save big and earn more by nurturing and rewarding your current customers.

Customer Experience 356

Customer Experience Improvements Customer Social Media 356

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey.

eCommerce 264

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 264

Smile.io

APRIL 6, 2023

Let’s say you noticed your business wasn’t acquiring as many new customers as you expected, and you want that to change. Well, believe it or not, one of the most sustainable ways to improve your customer acquisition cost is through customer retention. What is Customer Retention, and Why is it Important?

Customer 95

Customer Customer Retention Blog eCommerce 95

Groove

DECEMBER 3, 2020

Do this by including case studies, blogs, videos, product reviews and more in your automated emails. Delighting Customers. Once your leads convert into customers, it's important to focus on continuing to earn their business. Conclusion.

X-cart 221

X-cart Customer Retention Shopping Carts eCommerce 221

Smile.io

SEPTEMBER 12, 2017

As a result, customer retention is more critical to staying in the air than ever before. In an industry this competitive, how do airlines keep customers coming back, flight after flight? When it comes to choosing the perfect airline, there’s no shortage of options for U.S. travellers.

Customer Retention 48

Customer Retention Travel Customer 48

FastSpring

DECEMBER 3, 2020

Businesses are constantly trying to figure out how to increase customer retention rates. But what if your business model is designed to create repeat customers. Subscription businesses get to profit from recurring purchases, and customers benefit from long-term savings and convenience. Increased Customer Retention.

Subscription 96

Subscription Customer Retention Marketing Payment Services 96

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

365 Retail

AUGUST 30, 2022

According to the study “What the British want from Loyalty programmes 3.0” (Mando-Connect and YouGov), despite everything that has changed in the past 2 years, the British remain big fans of loyalty programmes and are highly engaged with the sector. In fact, the study reported a 15% decline in supermarket memberships between 2018 and 2022.

Customer Retention 105

Customer Retention Subscription Consumer Channel 105

Smile.io

APRIL 4, 2024

Read the case study for bonus point strategy, impact, and execution.    GET THE EBOOK Aside from staggering results from these timely campaigns, Sloane Tea has optimized its entire loyalty program. ” With its loyalty program, Sloane Tea has driven conversions, built a brand community, and skyrocketed customer engagement.

Merchant Services 46

Merchant Services Customer Retention Events Arts 46

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention.

Marketing 246

Marketing Retail Information Customer Retention 246

ESW

APRIL 8, 2024

Poor Address Quality A study found that 73% of consumers experience delivery failures. Customer Experience and Revenue Implications The impact of last mile logistics on customer experience is a critical factor for retailers. These failures can result from poor address quality and affect delivery profitability.

Shipping Costs 78

Shipping Costs Merchant Services Operations Shipping 78

Retail TouchPoints

JUNE 27, 2022

Forrester’s study found that 54% of brand decision-makers try to prevent at least some of their key products from showing up on online marketplaces, which is particularly important for companies that offer DTC but otherwise rely on selling through other retailers. Promote Retention by Offering Something No One Else Can.

Shipping Costs 276

Shipping Costs Omnichannel Customer Retention Retail 276

Omnisend

FEBRUARY 16, 2021

The initial purpose of gamification is to provide a memorable experience that makes an appealing connection with customers, rather than increasing sales directly. However, positive feelings help the brand stay on top of customers’ minds, leading to increased customer retention, and additional sales.

Marketing 179

Marketing Gifts eCommerce Games 179

Retail TouchPoints

MARCH 26, 2021

Modern Warehouse and Production Management Systems for Product Customization. Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products.

Customer Experience 312

Customer Experience Technology Customer Fulfillment 312

lateshipment

NOVEMBER 26, 2023

Enter “Brand BFF” or repeat customer, a win-win situation for your customers and your business. Why Focus on Customer Retention? To give you a little motivation, here are some of the benefits that you can stand to gain by increasing your customer retention rates.

Shipping Costs 130

Shipping Costs eCommerce Order Fulfillment Shipping 130

GetElastic

SEPTEMBER 15, 2021

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Sailthru

APRIL 27, 2023

In addition to lost revenue and diminished customer satisfaction, bad data can cripple an IT department and negatively impact your sales teams. Learn more about how a zero-party data strategy and Sailthru Experiences can help improve your long-term growth and customer retention strategy. The post How Clean is Your Data?

Customer Retention 78

Customer Retention Omnichannel Improvements Customer Data 78

Smile.io

FEBRUARY 24, 2023

As we enter a period of economic uncertainty, one thing will be more important than anything else for small business owners–customer retention. When customers are spending less on discretionary purchases, it’s important to emphasize loyalty. What is customer retention?

Customer Retention 71

Customer Retention Customer Social Media Merchant Services 71

365 Retail

AUGUST 2, 2021

Recognising this shift, online retailers have pivoted to increased prioritisation of solutions, such as Wunderkind, that enable them to deepen and enrich their knowledge of customer on-site behaviour, buying intent and preferences.

Customer Retention 111

Customer Retention Arts Operations eCommerce 111

365 Retail

DECEMBER 8, 2022

Forward-thinking brands can drive customer retention levels by delivering scalable, dependable and tailored customer experiences. Wunderkind research has found that less frequent but more meaningful insight-led interactions is something customers really want from the brands they deal with. Loyalty spreads the word.

Customer 52

Customer Customer Retention Consumer Customer Experience 52