Retail TouchPoints

APRIL 11, 2023

With return policies differing from brand to brand, it can be exhausting for customers to keep track and often leads to more hassle than reward. A recent study from Happy Returns reported that 86% of shoppers check a retailer’s return strategy before buying, yet many retailers have been tightening return policies to try and offset losses.

Customer Retention 291

Customer Retention Customer Loyalty B2B Customer 291

lateshipment

MAY 28, 2020

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC) , Customer Retention Rate (CRR) , and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

Shipping Costs 246

Shipping Costs Customer Retention Shipping Small Business Retail 246

Kissmetrics

FEBRUARY 22, 2021

Customer retention isn’t just another vanity metric. The longer a customer stays with your business, the more revenue they generate. In financial services, a 5 percent increase in retention results in a 25 percent increase in profits. How Establishing an Involvement Level Impacts Customer Retention.

Customer Retention 279

Customer Retention Document Improvements Information 279

My Wife Quit Her Job

JANUARY 13, 2020

When it comes to getting repeat sales for your ecommerce store, customer loyalty programs are one of the most effective ways to boost customer retention. In fact, studies have shown that 69% of consumers are influenced by retailers that offer loyalty and rewards programs.

Customer Loyalty 177

Customer Loyalty Customer Retention Customer eCommerce 177

Retail TouchPoints

JUNE 29, 2021

They can even optimize in-store merchandising by studying conversion rates based on a mix of products in the same area. Over the course of 2020, retailers increasingly turned to AI-driven technology to optimize their operations and better understand their customers. Which impulse items are people buying at checkout?

Payment Services 259

Payment Services Retail Customer Retention Payments 259

lateshipment

JULY 17, 2020

Visitors who make it to case studies or reviews are more likely to eventually buy your product. Why focus on customer retention , and not just increasing the number of new visitors? Personalization has proven to work for customer retention: It’s easy to get lost in the big wide web. What pages have they looked at?

Customer 237

Customer Shipping Costs eCommerce Customer Retention 237

Kissmetrics

MARCH 29, 2018

However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth. Why would a customer come back? It’s important to set the scene.

Customer Retention 205

Customer Retention Customer eCommerce Merchant Services 205

Kissmetrics

DECEMBER 11, 2022

You can also send out targeted messages, for example, when a customer: Submits a form to download your white paper, video, case study or other free item. Behavioral marketing is designed to act on those choices with the kind of engagement that increases conversion rates, grows profits , and vastly improves customer retention.

Marketing 275

Marketing Customer Retention White Paper Download 275

Omniconvert

NOVEMBER 26, 2018

For me, the Otter story started almost a year ago when I joined Valentin and Cristi Movila (eCommerce Director at Otter Shoes) in one of their initial talks about customer retention. At that time they were thinking of ways to use the raw data they have to differentiate and treat customers better and according to their needs.

Customer Retention 60

Customer Retention eCommerce Customer Blog 60

Retail TouchPoints

APRIL 12, 2023

Grocers that convince customers to become loyalty card holders, for example, will achieve levels of customer retention that restaurants don’t often see. With that loyalty card, customers can find personalized offers in-store that ease and enhance the shopping experience. Hyper-personalization is also on the rise.

Retail 261

Retail Shipping Costs Supplies Customer Retention 261

Omniconvert

NOVEMBER 10, 2018

We spent the last couple of months trying to understand customer retention, how important this is for an eCommerce and the strategies used. We also looked at thought leaders and read papers and ebooks and articles talking about retention. appeared first on eCommerce Growth Blog.

Customer Retention 60

Customer Retention Customer Article eCommerce 60

Ecommerce Guru

OCTOBER 19, 2021

According to studies, repeat customers may account for more than 40% of a company’s income, and boosting customer retention rates by 5% can boost earnings by 25% to 95%. Also Read: Easy Rules to Write Product Descriptions That Sell What are the best customer retention strategies?

Customer Retention 52

Customer Retention Customer Supplies eCommerce 52

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Sailthru

AUGUST 7, 2018

We all know that persuading an existing customer to buy again is so much less expensive – sometimes one-tenth the cost – than acquiring a new customer. And we’re starting to see how excellence in customer retention can provide truly relevant data to acquisition teams. That’s right. Really tiny.

Customer Retention 60

Customer Retention Customer Games Improvements 60

Kibo

FEBRUARY 3, 2023

Whether you’re a B2B company selling recurring services or a DTC company selling product subscriptions, customer retention and happiness are at the core of a successful business. In this article, we’ll outline four strategies to help boost your retention rate and discuss how technology will help you implement these strategies.

Customer Retention 62

Customer Retention Subscription Payment Services Customer 62

Retail TouchPoints

MARCH 26, 2021

Modern Warehouse and Production Management Systems for Product Customization. Following the rise of individualism, modern customers now seek customized products that connect directly with their lifestyles. A study by Deloitte revealed that customers are willing to pay 20% more than standard equivalents for customized products.

Customer Experience 307

Customer Experience Technology Customer Fulfillment 307

Groove

JULY 24, 2022

Once the package has been received by the customer, the product must be consumed in the first 24 hours after arrival, making the delivery date essential to a great customer experience. Customer Engagement: As eCommerce experts, we know that a high level of customer retention starts with a high level of customer engagement.

BigCommerce 195

BigCommerce Customer Retention Shipping Costs Shipping 195

365 Retail

DECEMBER 20, 2023

What is customer retention? Customer retention refers to a company’s capacity to convert purchasers into repeat customers, preventing them from purchasing from a rival. Why is customer retention crucial for businesses?

Customer Retention 52

Customer Retention Customer Customer Loyalty Merchant Services 52

BigCommerce

FEBRUARY 23, 2018

The various components involved in building out a customer loyalty program. The types of customer loyalty programs available (and their hybrids). Examples of ecommerce customer loyalty programs (with case studies). These metrics can help to indicate the effectiveness of your customer loyalty program : 1.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

Kissmetrics

JUNE 9, 2017

In a study on UK businesses in the digital economy, it was discovered that only 18% of businesses relied on data and analysis when making revenue-generating decisions – despite the widely publicized benefits of a data-driven approach to sales. Customer Retention. Data visualizations are useful for internal purposes too.

Customer Retention 205

Customer Retention Customer Data Information PPC 205

Groove

NOVEMBER 12, 2020

This can be a true learning experience for any business, and it's a great way to see what your customers care about the most. Reward Loyal Customers. Take advantage of this opportunity to save big and earn more by nurturing and rewarding your current customers.

Customer Experience 236

Customer Experience Improvements Customer Social Media 236

Groove

DECEMBER 3, 2020

Do this by including case studies, blogs, videos, product reviews and more in your automated emails. Delighting Customers. Once your leads convert into customers, it's important to focus on continuing to earn their business. Conclusion.

X-cart 196

X-cart Customer Retention Shopping Carts eCommerce 196

Retail TouchPoints

JUNE 27, 2022

Forrester’s study found that 54% of brand decision-makers try to prevent at least some of their key products from showing up on online marketplaces, which is particularly important for companies that offer DTC but otherwise rely on selling through other retailers. Promote Retention by Offering Something No One Else Can.

Shipping Costs 271

Shipping Costs Omnichannel Customer Retention Customer Loyalty 271

Kissmetrics

FEBRUARY 17, 2021

Based on studies of the brain, we know that beauty literally moves us to action. One way to boost sales is through customer retention. It costs five times more to gain a new customer than it does to retain one. Most are all about finding new customers. Let’s change that and focus on retaining customers.

Customer Retention 303

Customer Retention Article Marketing Other 303

Groove

DECEMBER 5, 2024

Service Hub According to a 2022 study, 86 percent of loyal customers will quit buying products from a brand if they have two or three bad interactions with customer service staff. Nearly half of the survey respondents said that they stopped purchasing from companies in the past year because of poor customer service experiences.

eCommerce 273

eCommerce Marketing B2B Management 273

Retail TouchPoints

SEPTEMBER 19, 2022

EY, formerly known as Ernst & Young, says that 57% of consumers choose a brick-and-mortar retailer predominantly based on the customer shopping experience. Every interaction holds the potential to impact overall customer satisfaction and long-term customer retention.

Marketing 246

Marketing Retail Information Customer Retention 246

Retail TouchPoints

SEPTEMBER 21, 2023

While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line. Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey.

eCommerce 261

eCommerce Customer Loyalty eCommerce Platforms Shipping Costs 261

Retail TouchPoints

NOVEMBER 30, 2023

The innate connections we have with food and beverage brands, especially those we have grown up with, create a built-in opportunity for companies like PepsiCo to drive customer retention and loyalty.

Food and Beverages 298

Food and Beverages Games Consumer Customer Retention 298

Kissmetrics

OCTOBER 24, 2017

A Twitter research study found that “when a customer tweets at a business and receives a response, they are willing to spend 3–20% more on an average priced item from that business in the future.” Plus, customers are 44% more likely to share their experiences. Consider these social interactions an investment.

Customer 278

Customer Live Chat Customer Loyalty Social Media 278

lateshipment

MARCH 15, 2021

You can get an unbiased picture of whether you are investing in the right areas and if you are getting commensurate returns by tracking key metrics like Customer Acquisition Cost (CAC), Customer Retention Rate (CRR), and Customer Lifetime Value (CLV). Customer Retention Rate (CRR): Are You Keeping Your Customers Happy?

Shipping Costs 130

Shipping Costs Customer Retention Social Media Shipping 130

Smile.io

JANUARY 27, 2022

Member-only experiences Nike’s Membership loyalty program has always focused on delighting their customers through highly targeted experiential rewards—like exclusive training sessions, advice from world-renowned athletes, and discussions on purchase decisions and training best practices from Nike’s experts.

Sporting Goods 92

Sporting Goods Customer Loyalty Customer Events 92

Kissmetrics

SEPTEMBER 8, 2020

If you’re running a restaurant, for example, you may want to pay attention to your customer acquisition costs, repeat visits, customer retention, and the offers that brought customers back. Case studies, work samples, anonymized data, reviews, and reports are all helpful ways to measure their skill and performance.

SEO 271

SEO Multi-channel Mobile Information 271

Omnisend

FEBRUARY 16, 2021

The initial purpose of gamification is to provide a memorable experience that makes an appealing connection with customers, rather than increasing sales directly. However, positive feelings help the brand stay on top of customers’ minds, leading to increased customer retention, and additional sales.

Marketing 180

Marketing eCommerce Gifts Games 180

Kissmetrics

MARCH 26, 2018

For example, Ryan Stewart has explained how you can use content to capture cold lookalike audiences on Facebook, and then use offers to retarget and take them to consideration, before showing testimonials and case studies and finally a hard sell. Because SaaS’s success is in customer retention.

Customer Retention 206

Customer Retention Social Media Channel SEO 206

Kissmetrics

DECEMBER 8, 2020

Just check out the findings from this HubSpot Research study. This is a score based on how many customers like your brand and how many see room for improvement. The Net Promoter Score is one of the best ways to improve customer retention over the long-term. It can also be measured by your Net Promoter Score.

Mobile 363

Mobile Social Media Article Payment Services 363

BigCommerce

APRIL 18, 2018

According to Bain & Company , a 5% increase in customer retention rate will result in a 25% to 95% increase in profits. A repeat customer can provide a ton of value to a business. Measuring customer retention should form the starting point to understanding and improving customer loyalty.

Download 418

Download eCommerce Social Media Shopping Carts 418

Kissmetrics

SEPTEMBER 19, 2020

Increase qualified website traffic Increase time on site Add more subscribers to your email list Add followers to your social media accounts Increase sales Increase upsells Increase average order values Decrease expenses and marketing costs Improve customer retention.

eCommerce 275

eCommerce eCommerce Marketing Shipping Costs Shopify 275