Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. Are existing customers sticking around?

Customer 299

Customer Multi-channel B2C Omnichannel 299

GetElastic

AUGUST 10, 2021

With the global adoption of mobile devices, expansion of IoT, and dynamic behavior of customer buying habits, it’s become more important than ever for brands to take a holistic, interconnected approach to their customer’s digital experiences. Starbucks & Dunkin Donuts. Bank of America.

Omnichannel 148

Omnichannel Multi-channel Banking Food and Beverages 148

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You have to choose your own strategy, and test out what works best for your customers.

B2C 170

B2C Consumer Shipping Costs Supplies 170

GetElastic

JANUARY 13, 2019

The success of industry disruptors such as Airbnb, Amazon and Tesla can be attributed to many factors, but these companies all have one thing in common — a focus on creating an exceptional customer experience, rather than just selling a product. As a result, customer expectations as a whole are evolving.

Customer Experience 150

Customer Experience Customer Multichannel Social Media 150

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Basically, customers now expect to feel known.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement. ”

Fashion 264

Fashion B2C B2B Customer Experience 264

Digital Doughnut

FEBRUARY 9, 2023

The fourth show in our Marketing Futures series that we’re producing in partnership with SAP, this episode explores brand strategy in the retail and ecommerce sectors, with a particular focus on omnichannel and customer loyalty.

Customer Loyalty 105

Customer Loyalty Omnichannel Customer eCommerce 105

Forrester eCommerce

DECEMBER 23, 2019

Shifting from treating loyalty as a standalone marketing practice to weaving it into the entire customer experience is hard. Enter Nike.

Omnichannel 302

Omnichannel Customer Experience Marketing Customer 302

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

DECEMBER 21, 2023

Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. Instead of a tunnel-visioned focus on conversion, here are three things that retailers should prioritize as they shift from obsessing over conversion alone to obsessing over every step of the checkout experience. B2B or B2C?

Payments 278

Payments Retail Shipping Costs Social Media 278

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Kibo

JUNE 10, 2021

Omnichannel commerce is a strategy that connects every sales channel that consumers use to interact with a retail brand. An omnichannel strategy seeks to deliver a cohesive message across all channels. It also delivers personalized experiences by unifying data collected across touch points. .

Omnichannel 62

Omnichannel Multichannel Social Media Channel 62

Retail TouchPoints

MAY 18, 2023

A well-crafted data strategy is the elixir to growth, especially for fast-growing brands with a strong omnichannel strategy,” Lisbona said in an interview with Retail TouchPoints. After six months of B2C sales in the U.S., This is the key to growth.”

POS 278

POS Channel B2C Social Media 278

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

Forrester eCommerce

NOVEMBER 17, 2022

Loyalty marketers have conventionally focused their efforts on customers post-purchase: increasing customer retention, enrichment, and advocacy. But brands and customers alike have faced unprecedented challenges over the last few years, including a pandemic, supply chain issues, and social […].

Customer 195

Customer Customer Retention Supplies Marketing 195

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Optimizely

AUGUST 9, 2018

The Customer Is the Center of Everything. “We For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

365 Retail

JUNE 19, 2023

Akeneo , the Product Experience company, today released its 2023 B2C Survey: Product Experience Satisfaction Around the World , an annual mission to understand how consumers make decisions when buying products, how product experiences impact those decisions and what product information is important to them.

Consumer 70

Consumer B2C Merchant Services Omnichannel 70

Retail TouchPoints

JUNE 7, 2023

Sensory design is now recognized as a powerful sales tool — the senses play a critical role in human perceptions and can create positive experiences that delight and engage customers. Key takeaways: SETs enable brands to craft exemplary customer experiences online by appealing to consumers’ multisensory perception.

Technology 279

Technology Retail Customer Experience Presentation 279

Optimizely

MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best. Monday: March 19, 2018.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

GetElastic

DECEMBER 28, 2021

In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. Second, there are also two B2C platforms. And we aren’t the only ones witnessing this trend.

B2C 148

B2C B2B Technology Channel 148

ESW

DECEMBER 4, 2023

The partnership gives ecommerce brands built on Shopware access to ESW’s suite of solutions to enable all aspects of DTC cross-border expansion, including compliance, data security, fraud protection, taxes and tariffs to checkout, delivery, returns, customer service and demand generation, in as little as four weeks.

Merchant Services 88

Merchant Services Payment Services Technology Shipping Costs 88

GetElastic

JUNE 2, 2023

A headless commerce platform is when the front-end and back-end of an eCommerce experience are separated. Headless commerce platforms give merchandisers and brands the ability to customize an online storefront without changing backend infrastructure or capabilities. Are Headless Commerce and Composable Commerce the Same?

Magento 147

Magento B2C B2B BigCommerce 147

Pivotree Blog

JULY 5, 2023

Since the establishment of the new omnichannel B2B platform, we have been able to respond to these demands with more agility, and our customers have been reporting an immediate improvement in their user experience.

B2B 52

B2B Customer B2C Supplies 52

Forrester eCommerce

AUGUST 19, 2020

Customer Service As We Know It Has Changed What is was Customer Service? All customer engagement in the post-sales customer journey. Support to enable better use of a product or a service. A mandatory investment that adds to cost (and this needs optimization to manage revenues). Yes, but no.

Customer 308

Customer Marketing Management Customer Experience 308

Kibo

JANUARY 28, 2021

Rather, shoppers in 2021 will want a good omnichannel experience that’s streamlined and seamless. What used to feel like a side project for many brand marketing teams, must now be a core component of the customer experience. Namely, how they can leverage it to speed up the customer journey in store.

Customer 62

Customer Retail Omnichannel B2B 62

Forrester eCommerce

DECEMBER 19, 2022

Here’s a snippet of the advice we gave to retailers looking to meet customers’ high expectations around shipping and fulfillment this holiday season and beyond.

Customer 195

Customer Fulfillment Shipping Retail 195

365 Retail

APRIL 4, 2024

Providing excellent customer service, whether you’re working within a B2B or B2C focussed industry remains paramount for successful business growth and retention. It is a digital gateway to the full product assortment, to specialist advice, and to moving one stage along the customer journey.

Multichannel 57

Multichannel Merchant Services Retail Supplies 57

GetElastic

APRIL 11, 2023

This strategy offers companies greater adaptability and authority over their customers’ online shopping experiences, which is crucial in today's fast-changing digital environment. AI & Machine Learning AI and machine learning technologies use data and algorithms to predict customer needs and suggest relevant products or services.

Payment Services 147

Payment Services Payments Social Media Mobile 147

Kibo

JANUARY 10, 2023

This template has been designed for B2B and B2C companies searching for a headless eCommerce platform that can scale seamlessly and deliver consistent omnichannel customer experiences. You can also use this RFP template to select the final set of vendors you invite for an in-person or virtual interview and demonstration.

eCommerce 62

eCommerce B2C Download B2B 62

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Prepare Omnichannel Commerce Strategy. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Kibo

FEBRUARY 24, 2022

Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. the online storefront that customers use).

Payment Services 118

Payment Services eCommerce Omnichannel eCommerce Platforms 118

Omnisend

MAY 14, 2021

A solid understanding of the ecommerce customer journey and how to make it work in your favor is paramount to attracting customers and developing brand advocates. Each stage of the ecommerce customer journey has its opportunities. The 5 Stages of an Ecommerce Customer Journey. We’ll talk about these stages shortly.

eCommerce 78

eCommerce Customer Social Media Customer Retention 78

Ecommerce Platforms

AUGUST 10, 2021

At the virtual Make it Big event, the leading speakers will discuss today's relevant topics such as social commerce, digital innovation, customer experience, artificial intelligence, and emerging global markets. How to Attract, Convert and Retain Your Customers. Harnessing the Power of AI to Sell More. The LineUp.

eCommerce 211

eCommerce Merchant Services BigCommerce Payment Services 211

Optimizely

MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. Attendees will also learn how getting this messaging right can attract new customers and recapture the attention of existing customers. 97% of U.S.

Internet Retail 321

Internet Retail Magazine Customer Retention Online Retail 321

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

The transition to digital marketing has accelerated over the past two years, and the customer experience has improved dramatically. Now, consolidating gains can help retailers focus on the customer experience to improve loyalty and potentially capture new markets. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81