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9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Kissmetrics

According to a recent study by Statista , retail e-commerce sales worldwide reached $2.4 Interestingly, this growth pattern is not solely a retail B2C phenomenon. In fact, B2B e-commerce worldwide sales in 2017 peaked at $7.7 trillion, which is 235% higher than B2C. trillion in 2021.

eCommerce 210
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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Increase brand awareness and drive more eCommerce sales by following these 5 holiday marketing tips: Provide a holiday shipping schedule. Offer electronic gift cards. Leverage content marketing. Offer Electronic Gift Cards. Leverage Content Marketing. Use banners to promote holiday offers.

eCommerce 243
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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. Most ecommerce businesses have at least three different personas they consider when setting their B2C marketing strategy.

Customer 300
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Who Exactly is Your Ideal Ecommerce Customer?

Optimizely

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. Most ecommerce businesses have at least three different personas they consider when setting their B2C marketing strategy.

eCommerce 186
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17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Many online brands are both B2B and B2C –– and even use their same homepage for each audience, segmenting into customer groups for individual merchant accounts. Assurant launched a business-to-employee ecommerce site with BigCommerce, saw incredible growth and then used that same site to sell B2B and B2C.

B2B 402
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When Ecommerce Personalization Goes Wrong

Optimizely

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199
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Get More Out Of Q4: 2022 SaaS and Software Holiday Spend Report

FastSpring

At the end of the year, buyers are ready to spend money on software and subscriptions — are you using your marketing dollars wisely? B2B Versus B2C End Of Year Performance. To compare the performance of B2B versus B2C businesses, we randomly selected 30 FastSpring users that only serve B2B or B2C markets from across the globe.

Payments 147