BigCommerce

JULY 25, 2018

As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. As both a B2B and B2C brand for so many years, I’d like to think we’ve seen it all and have discovered the most effective ways to navigate ecommerce. and internationally.

Consumer 174

Consumer eCommerce Multi-channel B2C 174

Talkoot

SEPTEMBER 26, 2017

I say the attendees were optimistic because despite the gloom surrounding fashion and retail (many recent articles predict the demise of both), I witnessed many examples of hope. I was forced to reevaluate my own nonchalant attitude about social media and its usefulness. It’s no longer B2B and B2C; it’s now all ecommerce.

Seminar 60

Seminar Retail Fashion Social Media 60

Ecommerce Platforms

SEPTEMBER 16, 2019

More often than not, an online business operates in the same fashion as brick and mortar stores. The Keyword planner helps you make good strides for your B2C website. Making such a fundamental exercise sort of oversimplifies your strategy to beat the already existing competition. Sell on social media platforms.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Inflow Insights

JUNE 17, 2020

Because the majority of social media consumption is happening on mobile devices, even during the increased time at home, we knew the 1:1 ratio would give us the best chance of showing our ads in an optimal format to a wider audience. Who doesn’t respond when called on in such a clever fashion? It’s positive.

B2C 158

B2C Shipping Costs Social Media Channel 158

SellBrite

MARCH 12, 2017

In order to build relationships with people and drive more sales, you should really be telling everywhere—on your homepage, in your email campaigns, on social media, and even on your product pages. One thing to note: most examples I have found recently come from B2C technology product companies (as you’ll notice in the examples above).

eCommerce 149

eCommerce Information Improvements Customer 149

ROI Revolution

JANUARY 5, 2022

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. With at-home workout participation up 72% YoY, home exercise brands are thriving in the face of COVID-19. Social media apps are increasingly updating their platforms to make 100% in-app purchases possible.

eCommerce 78

eCommerce Social Media Payments Payment Services 78