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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Welcome to the age of social experiential design, where the visual tactics must integrate a “pixel x frame” approach and include social media influencers on the activation team from the beginning of the experience’s concept. This exercise is a critical foundation to the experience design phase.

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Gen Z, in Their Own Words: What They Really Want from Brands and Retailers

Retail TouchPoints

Social media sites and apps have never had the novelty older generations experience because they’ve always been available to them. Social media sites and gaming platforms can provide this access to individuals and larger communities, which is why many Gen Zers are gravitating to them. Access to Community.

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Top 4 Learnings From eCommerce Businesses That Handled the COVID-19 Situation Right

lateshipment

Since, in this period, people are confined at home with limited opportunity for physical exercise, Nike opened their online Nike Training Platform to anyone interested and encouraged all site visitors to workout daily. KREWE is a fashion eyewear brand. Hanifa is a US contemporary fashion brand. Leverage Social Media?.

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A 2-Step Framework for Thriving in a Competitive Vertical

Optimizely

While every other brand in this vertical focused on elite athletes, performance, and shattering records, Outdoor Voices differentiated themselves by focusing on the average person who just wants to get out there and exercise. It shows up most often on their social media channels, as users frequently (and without being prompted!)

Outdoor 195
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Why Product Packaging Design is Important to Ecommerce Success

SellBrite

The authors created a strategy canvas exercise that’s designed to help businesses figure out where there’s an opportunity to stand out. The result of the exercise is a value curve showing the level at which competitors in your industry meet each factor in comparison to your business. Source ].

eCommerce 139
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TV may be Old School but it Works for DTC Brands Transitioning into Retail

Retail TouchPoints

You’re building a large, loyal fan base as well as your subscription program, and you’re aggressively marketing online and social media. The answer may lie in ‘old fashion’ linear television, with the caveat of buying that media strategically and flexibly. Everything is going according to plan.

Retail 196
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5 Tips For Building a Successful Loyalty Program

Omnisend

By incorporating loyalty programs into different touchpoints such as emails and social media, you can increase engagement and improve customer experience. To encourage your customers to use your loyalty program, make it easy to sign up, such as by asking your customers to login with their social accounts. Add VIP tiers.