Kissmetrics
JUNE 23, 2020
So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. E-commerce Marketing for (B2B) vs (B2C) Sales process for B2B e-commerce vs B2C Picking the one that’s right for you – do both or pick one? Watching the videos is not enough.
Groove
MARCH 24, 2022
Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.
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Kissmetrics
OCTOBER 13, 2021
If that’s not enough to get you opening up a Google AdWords account, this will: PPC ads yield 50 percent more conversions than organic advertising. Prioritize Video Content. Video marketing is here, and it’s disrupting the industry, but what makes it so successful? Viewers retain 95 percent of a video message.
Groove
FEBRUARY 2, 2022
Diversify the platforms you share content to, and be sure to create various forms of content such as articles, videos, podcasts and more. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Paid Social Advertising. Paid Search.
Inflow Insights
MARCH 25, 2020
Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.
Inflow Insights
OCTOBER 14, 2021
However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. B2B eCommerce Marketing Strategies for PPC. We’ll break these into three sections: SEO Strategies.
Optimizely
OCTOBER 23, 2018
With B2C ad copy, you don’t have 1,000 words to explain your reasoning in a carefully researched blog post Nor do you have 30 seconds, a towering budget, and actors to convey your brand’s key selling point. What you’re left with are a few words, a couple of visuals, and if you have the budget, a brief video to make your copy pop.
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