How Gen Z is Disrupting the Fragrance Sector
ESW
SEPTEMBER 12, 2023
The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Some are taking that income to the ecommerce beauty and fragrance market in droves. In addition to aesthetic motivations, Gen Z seeks out home fragrance as part of their health and wellness routines.
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