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Beauty Ecommerce Marketing: The Must-Know Trends to Grow Your Beauty Brand

Omnisend

The beauty ecommerce business is booming. In 2021 alone, the beauty industry was estimated to be greater than $510 billion. Before COVID , in-store shopping accounted for 85% of beauty and personal care sales. In 2020 alone, there was a marked 25-35% decline in beauty-product sales compared to 2019: Image source.

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CVS Media Exchange Joins Pinterest’s Clean Room Initiative

Retail TouchPoints

“Our commitment to data transparency at CMX is a core pillar that we anchor our strategy in, and we’re excited to embark on this new clean room initiative with a trusted partner whose audience of health and wellness and beauty seekers aligns with our own,” said Parbinder Dhariwal, VP and General Manager at CVS Media Exchange in a statement. “We’re

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Community and Customer Journeys: Inside Brands’ Strategies on Threads

Retail TouchPoints

“Despite there being an approximately 70% drop off in daily active users, we’ve still seen a massive amount of engagement,” said Kayla Kleinman, Social Media Associate for Bookshop.org , an ecommerce site that connects readers to independent booksellers, in an interview with Retail TouchPoints. There’s none of that on Threads.

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How Gen Z is Disrupting the Fragrance Sector

ESW

The fragrance sector of the beauty industry has always been a strong player, but its growth in the post-pandemic era has been booming. Some are taking that income to the ecommerce beauty and fragrance market in droves. In addition to aesthetic motivations, Gen Z seeks out home fragrance as part of their health and wellness routines.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

After eight years at Amazon — during which time she not only managed the pandemic-stressed toilet paper business but also helped launch the ecommerce giant’s professional and luxury beauty segment and served as Chief Marketing Officer for Amazon Fashion — Trousdale has taken on a new challenge.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Since its inception in 2017, Olivela has had philanthropy in its DNA: 20% of all sales are donated to causes that the brand and its customers care about — from girls’ education and women’s empowerment to climate action, health services and more. On social media, members of the Olivela team share tips for surviving work-from-home life.

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