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Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

More details on the Google Blog. Impacts of Updates to Google’s Personalized Advertising Policy . Updates to Google’s personalized advertising policy has big potential impacts for advertisers in the employment, housing, and credit services industries. Live With Google: Cyber-Centric Holiday Success.

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30 Content Marketing Tactics You Have to Try

Kissmetrics

Smart content marketers know they need to segment their audiences based on product need. Segmentation is crucial for one simple reason: some of your blog readers aren’t buyers, but others are. Instead of accepting everything you read on other sites and blogs at face value, get in the habit of thinking tactically and critically.

Marketing 350
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How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

This comprehensive blog reveals best practices to spot tracking issues in GA4. Additionally, verifying that the Data Retention Policy is set to 14 months is recommended. Google Analytics 4 (GA4) is a powerful tool that provides valuable insights into user behavior and helps drive informed decisions.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Over the last week of February alone, Amazon removed over one million items for violating such policies. Stay tuned to our blog for future updates on how the coronavirus pandemic impacts Amazon’s profits throughout the first half of 2020. Compared to this time period last year , U.S.

eCommerce 204
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Google Analytics 4 (GA4) FAQ

ROI Revolution

Throughout this blog, you’ll find practical tips, insights, and step-by-step guidance to help you unlock the full potential of Google Analytics 4 (GA4). Our aim is to make the world of GA4 accessible and empowering for every marketing leader. Simo Ahava’s blog, GOOGLE ANALYTICS 4: ECOMMERCE GUIDE FOR GOOGLE TAG MANAGER.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

Our latest blog article on keeping up your digital marketing in this crisis covers how to win new customers and retain existing ones over the coming weeks and months by utilizing on-site testing to optimize your messaging and site experience. Compared to this time period last year , U.S.

eCommerce 207
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Google’s Free Listings: A Year in Review

ROI Revolution

However, through the account-specific analysis above as well as an in-depth look at the relationship between metrics covered in this blog post , we determined that Free Listings accounted for 3.5-5.3% Policies are slightly different for this program compared to regular Google Shopping!