article thumbnail

Unlocking Success in Search: The Importance of Holistic Search Intelligence

Retail TouchPoints

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). What’s Causing the High Levels of Fluctuation in Google’s SERP?

SEO 247
article thumbnail

Holiday Shopping 2021: How SEOs Can Help Clients Inspire, Deliver and Sustain

Retail TouchPoints

Include all relevant health and safety information on this page, such as mask requirements for your customers and partners, vaccination policies and sanitation practices. Miriam Ellis is a local search marketing columnist and the local SEO Subject Matter Expert at Moz , a leader in search engine optimization technology.

SEO 257
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Q3 2020 Paid Search Updates: Google Shopping, Microsoft, + Privacy

ROI Revolution

Impacts of Updates to Google’s Personalized Advertising Policy . Updates to Google’s personalized advertising policy has big potential impacts for advertisers in the employment, housing, and credit services industries. Microsoft Shares Insights from 2016 Ahead of This Year’s Presidential Election.

article thumbnail

Cookieless Paid Search Marketing: What to Expect

ROI Revolution

Google Display: Advertisers running display, video, and other campaigns promoting web-based conversion goals may see performance fluctuations as Apple’s ATT policies go into effect. User Privacy Laws & Your Paid Search Marketing. The post Cookieless Paid Search Marketing: What to Expect appeared first on ROI Revolution.

article thumbnail

How to Boost Your SEO on DuckDuckGo

Kissmetrics

This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 325
article thumbnail

How to Spot Tracking Issues in Google Analytics 4

ROI Revolution

Additionally, verifying that the Data Retention Policy is set to 14 months is recommended. Businesses should check if Google Signals and the User Data Collection Acknowledgement have been accepted in the Admin -> Data Settings -> Data Collection section.

article thumbnail

How Coronavirus Is Impacting Ecommerce

ROI Revolution

Over the last week of February alone, Amazon removed over one million items for violating such policies. For example, latex-free gloves that claimed to “prevent coronavirus, flu, and pneumonia” as well as plastic face masks that claimed to “isolate saliva-carrying viruses” had to be removed.

eCommerce 204