Books Channel Conversion Optimization PPC 
Inflow Insights
DECEMBER 4, 2018
Around that same time, I discovered a book, Persuasive Online Copywriting by the Eisenberg brothers and Lisa Davis. The book contained an afterword about “how to increase your website’s conversion rates.”. Based on these convictions, I became one of the few conversion optimization evangelists of that time.
Kissmetrics
SEPTEMBER 3, 2020
Most companies choose to outsource that hard work to a PPC agency. In general, companies focus their attention on a few specific goals, such as these listed on Google’s website : Get more calls to your business: Use this goal to book appointments, schedule a job, get customers, on the phone, or close a deal.
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Inflow Insights
JULY 29, 2019
We use the principles of our Inflow Harmonic Triangle to provide SEO, PPC, and CRO growth services to eCommerce companies with over $10 million in revenue. This gives us a narrower focus for optimizing our lead generation. For our team’s career development , I took a lot from Kim Scott’s book, Radical Candor.
BigCommerce
JUNE 27, 2017
Are they just the ones that have an ad or PPC campaign linked to them? This means that, for the purposes of design and optimization, you should treat each and every page on your site as a landing page. It is therefore very important to make them one of your top priorities in the conversion optimization process.
ROI Revolution
AUGUST 5, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. In this expert webinar , you’ll uncover insights like: Full-funnel marketing strategies to optimize your brand across paid media channels and your website. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.
ROI Revolution
MARCH 2, 2021
As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.
ROI Revolution
DECEMBER 2, 2021
Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.
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