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9 Influencer Marketing Examples & 14 GSD Tactics to Boost Conversion

BigCommerce

As both the use of ad blockers and the amount of time people spend on social media continues to rise, the effectiveness of traditional advertising has taken a nosedive. Consumers tend to place the most trust in recommendations from people they know. In this case, their engagement rate would be: (500+100+50)/1000 = 0.65.

Marketing 419
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations.

PPC 279
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The Comprehensive Guide To Selling Consumer Packaged Goods Online

Groove

To learn more about how Groove Commerce built this custom shipping application, please read this case study Delivery Date Selection Options When Dippin’ Dots needed help delivering their ice cream products to their customers at the right time, they reached out to our team.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. You’ll see this over and over again if you look through the case studies. They get some sort of gift certificate.

eCommerce 305
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Inbound Call Tracking for eCommerce: A Guide to Conversion Tracking

Inflow Insights

After all, more purchase channels often mean more revenue, too. Track conversion rate accurately : When the missing phone data piece is included, you can evaluate your conversion rate by channel to see how customers find your business (PPC, SEO, social media, email, etc.) and which paths lead to the best results.

PPC 115
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Social media advertising. Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. The 6 Best Social Networks for Ecommerce Advertising. content marketing).

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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd said that “One thing that we found is that many marketplaces were not cannibalistic with our own direct-to-consumer channels. Todd recommends that game devs consider those larger platforms as part of a video game marketing strategy that includes multiple channels for selling games , but that they not rely solely on them.

Games 179